Esurance, a direct-to-consumer personal car insurance company, is continuing its promotional collaboration with Paramount Pictures by giving away 30,000 tickets to see Star Trek Into Darkness, the highly anticipated sequel to J.J. Abrams ‘ 2009 hit film, in theatres May 17.
Starting today, April 23, Esurance will give away 500 pairs of tickets every day through May 19. Star Trek fans can go to the Esurance Facebook page, “Like” Esurance, and then simply enter their name, email address, and ZIP Code for a chance to win two tickets to see Star Trek Into Darkness.
Winners of the movie tickets will receive instant notification with a special code to redeem their tickets, which are good for one regular or 3-D viewing of the film. Those who don’t instantly win are encouraged to enter every day for their chance at two tickets.
“We are thrilled to offer movie fans a chance to see Star Trek Into Darkness with this massive free ticket program, and the unique, behind-the-scenes Star Trek content we have on our Facebook page is something that those fans will really enjoy,” said Esurance VP of Marketing Darren Howard.
Esurance is supporting the movie ticket giveaway with a national ad campaign that includes a television spot created by agency Leo-Burnett and produced by Kelvin Optical, a division of Bad Robot Productions, film director J.J. Abrams production team.
The comedic spot features an original Star Trek alien character created by the film’s design team especially for Esurance. Promoting the film tie-in and ticket giveaway, the commercial will run prior to the movie release on national TV, online media, and in movie theatres.
“We developed a close collaboration with Esurance and our filmmaking team on this marketing program,” commented LeeAnne Stables, executive VP of Worldwide Marketing Partnerships for Paramount. “The creative television campaign is sure to build even more excitement around the release of Star Trek Into Darkness.”
In addition to the 30-second TV commercial, the campaign includes a special, long format commercial hosted on the Esurance Facebook page. Other components include digital out-of-home, print, and streaming radio that will also run nationally.
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