In celebration of Nestle’s special edition Coffee-Mate Girl Scouts creamers, the brand conducted a nationwide “Scout the Girl Scout” casting call to find an authentic Girl Scout to be featured in its commercial.
Today, Oct. 14, it announced that 10-year-old Abby, a Girl Scout Junior in troop number 53022 from Girl Scouts of Wisconsin and Minnesota River Valleys, will star in a nationwide television spot for the new Girl Scout Cookie-inspired Thin Mints and Caramel and Coconut flavored creamers, which will debut today on networks such as NBC, ABC and CBS.[ Also Read: Indie Grits Film Festival Calls for Film Submissions ]
“We were thrilled with the response to our casting call and were so impressed by all of the submissions,” said Gabe Chua, Coffee-Mate Marketing Manager. “Abby won us over with her genuine spirit and talent because she truly personifies the values of the Girl Scouts organization.”[ Also Read: Raman’s Tech Tale Series Now Available as E-Books ]
Abby was selected by a judging panel from among more than 600 online and in-person auditions, which then led to call-backs for subsequent rounds of auditions.
From those call-backs, the submissions were narrowed down until the judging panel landed on Abby (pictured above) as the star of the new Coffee-Mate Girl Scouts commercial.
Photo courtesy: Nestle Coffee-Mate