A charitable initiative, “The Nestle Share the Joy of Reading Program,” will donate up to $250,000 to Reading Is Fundamental (RIF), a nonprofit children’s literacy organization.
Actress, filmmaker and Access Hollywood special correspondent Maria Menounos read to children at the Los Angeles Public Library’s Robertson Branch to kickoff the program and celebrate National Literacy Month (September).
“Reading has played a major role in my life. I wouldn’t be where I am today if my parents hadn’t read to me growing up and stressed the importance of reading on my own at an early age,” says Maria Menounos.
While the Nestle program will be donating to RIF, it also gives consumers the chance to be rewarded with a wide range of prizes. Through this program, consumers will have the chance to help a child receive a new book every time they open a variety of specially marked bags of Nestle candy.
By entering the package promotion code on the inside of specially marked Nestle candy bags at the program site www.CelebrationCorner.com/RIF, consumers have a chance to become an instant winner for which they’ll receive a $10 book certificate. Additionally, they’ll be entered into a monthly $5,000 cash drawing.
Each time a consumer enters a valid package promotion code to play the instant win game, Nestle will donate $.10 to RIF. Additionally, Nestle will donate a book in the form of $2 to RIF for each valid instant win prize claimed.
Specially marked Nestle bags are currently in U.S. stores and will be available until the program ends in December 2011 or while supplies last. During that time, Nestle will donate up to $250,000 to RIF, with a minimum guarantee of $100,000.
“We believe this program will help make a difference in the lives of thousands of kids and underserved communities that really need the help,” said Tricia Bowles, spokesperson, Nestle USA Confections & Snacks.
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