Chic Outlet Shopping, a collection of luxury outlet villages by Value Retail, has launched its new summer ‘Globalista’ campaign, which aims to thrill lovers of travel, fashion and luxury destination shopping. The annoncement was made today, June 20.
As part of the campaign, Chic Outlet Shopping has created a film directed by photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld.
“I was excited to be asked to be a part of the Globalista campaign for Chic Outlet Shopping. Mary McCartney was inspiring and the Village was like a playground for luxury-seeking fashionistas. I even managed to squeeze in some shopping too…” said Milla Jovovich.
The short film offers a glimpse into the lives of jet-setting ‘Globalistas’ – the sophisticated world travellers who love to shop for fashion wherever they are in the world – trailblazing through the Chic Outlet Shopping Villages and the famous sights of some of the most coveted cities in Europe.
You can watch the film at ChicOutletShopping.com/globalista and take a peek at behind-the-scenes footage of Milla and Julia. You can also read exclusive interviews with the starring pair, who reveal their travel essentials and favourite brands at the Chic Outlet Shopping Villages.
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