Adidas NEO Label Signs Selena Gomez as Style Icon

Actress, recording artist, and designer, Selena Gomez is celebrating her new partnership with Adidas NEO Label.

Teen lifestyle brand Adidas NEO Label has appointed Selena Gomez as its new global style icon and guest designer through a three-year partnership until the end of 2015.

Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013.

[ Also Read: Love Comes in Every Shade as Gap Goes Digital ]

She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013.

Selena Gomez said Adidas NEO Label is a new brand for teens and their looks are fun and easy to wear, making it a perfect brand for her lifestyle.

[ Also Read: Selena Gomez Grants Make-A-Wish Kid’s Wish ]

Hermann Deininger, chief marketing officer, Adidas Brand, said the fundamental inspiration for Adidas NEO Label is teenage culture – seeking excitement, adventure, and unexpected surprises.

Adidas NEO Label is available in approximately 3,900 doors including Kohls, JC Penny, and Famous Footwear in the U.S.

Launching in February 2013, the full line (apparel and footwear) will be available from Adidas.com and the Adidas NYC Flagship store on Broadway.

Related posts:


MX vs. ATV Reflex to Go on Steam This Holiday
Jackass Coming Again as Digital Feature
North American Auto Show to Feature 30 Debuts
Microsoft Defies Recession to Gain Record Revenue
Family Time to Debut on Bounce TV
There’s Nothing like Australia in China
There's No Place Like Home for Warner Bros.
LG TV for Sundance Film Festival Music Lodge
Kerala Tourism Online Video Quiz on Ayurveda
33 Best New Hotels In The World: Conde Nast Traveler

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

HTML tags are not allowed.