Adidas NEO Label Signs Selena Gomez as Style Icon

Actress, recording artist, and designer, Selena Gomez is celebrating her new partnership with Adidas NEO Label.

Teen lifestyle brand Adidas NEO Label has appointed Selena Gomez as its new global style icon and guest designer through a three-year partnership until the end of 2015.

Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013.

[ Also Read: Love Comes in Every Shade as Gap Goes Digital ]

She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013.

Selena Gomez said Adidas NEO Label is a new brand for teens and their looks are fun and easy to wear, making it a perfect brand for her lifestyle.

[ Also Read: Selena Gomez Grants Make-A-Wish Kid’s Wish ]

Hermann Deininger, chief marketing officer, Adidas Brand, said the fundamental inspiration for Adidas NEO Label is teenage culture – seeking excitement, adventure, and unexpected surprises.

Adidas NEO Label is available in approximately 3,900 doors including Kohls, JC Penny, and Famous Footwear in the U.S.

Launching in February 2013, the full line (apparel and footwear) will be available from and the Adidas NYC Flagship store on Broadway.

Related posts:

Red Lobster Ads with the Brand’s ‘Real People’
Debby Boone to Host Infomercial Talk Show
Angelina Jolie to Help Children in Bosnia
Nissan e-NV200 Concept Makes World Debut
Lex Luthor: Drop of Doom at Magic Mountain
Mitsubishi Brings Made-in-America Outlander Sport
Peter Rabbit’s Christmas Tale to Debut on TV
Mercedes-Benz to Add 30 Models in 7 Years
Top 11 Entertainment Web Series of 2013
PBS KIDS Kicks off “Explore the Outdoors” Initiative
Custom Content Services