Adidas NEO Label Signs Selena Gomez as Style Icon

Actress, recording artist, and designer, Selena Gomez is celebrating her new partnership with Adidas NEO Label.

Teen lifestyle brand Adidas NEO Label has appointed Selena Gomez as its new global style icon and guest designer through a three-year partnership until the end of 2015.

Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013.

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She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013.

Selena Gomez said Adidas NEO Label is a new brand for teens and their looks are fun and easy to wear, making it a perfect brand for her lifestyle.

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Hermann Deininger, chief marketing officer, Adidas Brand, said the fundamental inspiration for Adidas NEO Label is teenage culture – seeking excitement, adventure, and unexpected surprises.

Adidas NEO Label is available in approximately 3,900 doors including Kohls, JC Penny, and Famous Footwear in the U.S.

Launching in February 2013, the full line (apparel and footwear) will be available from and the Adidas NYC Flagship store on Broadway.

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