Adobe Digital Platform to Manage Mobile Customers

Tech company Adobe Systems has announced its new Adobe Digital Enterprise Platform for Customer Experience Management (CEM). The platform enables enterprises to build immersive, multi-channel digital interactions for today’s social and mobile customers.

The new offering by Adobe gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation, says the company.

Additionally, Adobe is delivering a new set of Customer Experience Solutions, built on the Adobe Digital Enterprise Platform, to help marketers and line of business executives drive personalized, targeted connections and campaigns both online and offline.

For IT organizations, the platform helps to optimize customer interactions across all lines of business. With this comprehensive offering for both marketing and IT, enterprises can now drive transformation of customer experiences for acquisition, retention, and brand advocacy, according to the company.

Adobe’s new offering is a modular, open, standards-based platform for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR, Flash Player, and Adobe Reader.

Additionally, it includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalized digital experiences across all marketing, sales and service delivery channels.

Also released today, mobile application development gets a boost through integration with Adobe Flash Builder and Flex. Integrated with the Adobe Digital Enterprise Platform, Flash Builder 4.5 and Flex 4.5 now include new support for building mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad.

With smartphones and tablets proliferating in the enterprise, IT organizations are looking for a way to more efficiently build, deliver and support applications across a broad range of devices and platforms. Using Flash Builder and Flex, enterprises can now use one tool, one framework and one codebase to create high-performance applications that run on the Web, desktops and top mobile platforms.

The Adobe Digital Enterprise Platform, Integrated Content Review solution, Web Experience Management solution and Customer Communications solution will be available August 2011. The Social Brand Engagement solution, Selection and Enrollment solution and Unified Workspace solution are available immediately in beta and will be generally available in fall 2011.

The announcement was made today, June 20.

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