Ads at US Open to Help Teens Succeed in College

The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, debuted new TV public service advertisements (PSAs) at the US Open Wednesday on behalf of the national KnowHow2GO campaign.

It is designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.

“Higher education is the surest path to future success for young men and women and their families,” said ACE president Molly Corbett Broad. “KnowHow2GO has helped thousands of low-income and first generation students realize that postsecondary education is within their reach and empowered them to plan and prepare for the opportunities before them.”

This year’s creative features tennis-themed TV PSAs, created pro bono by ad agency DDB New York, which focus on the persistence required to achieve a goal. The message is that mastering the tennis court takes hard work and persistence, just like the path to attending college. The teens featured in the spots are a part of the National Junior Tennis and Learning (NJTL) program.

The PSAs direct audiences to visit, which features a wealth of information, including step-by-step planning guides for students in both middle and high school, facts on costs and financial aid, college prep quizzes, conversation starters and links to additional organizations and programs’ resources.

The TV ads will premiere on screens inside the stadium during the tournament. Additionally, USTA will feature content about the campaign on its website,, and social media channels. Furthermore, ESPN2 and the Tennis Channel will be airing the new PSAs during the tournament.

The Ad Council will distribute the new PSAs to media outlets nationwide this week. Per the Ad Council model, the ads will air and run in advertising time and space donated by the media.

Photo courtesy: KnowHow2GO

Related posts:

Vietnam Gets Ready to Taste Domino’s Pizza
Cocktail World Cup to be Held in New Zealand
How to Give Dream Wedding to a Couple
Hyatt Announces 2012 Beijing Architecture Forum
World Premiere of Music Series From The Basement
Is America Doing Enough to Create Jobs?
Anand Mahindra Honoured with Harvard Medal
North Korea to Use “Mosquito Nets” to Prevent Capitalism
Punjab Facing Major Drug Problem: Rahul Gandhi
Coalition Forces Hit ISIS Terrorist Leader Adnani
Custom Content Services