Ads Encourage Parents to Adopt Kids

Today, nearly 102,000 children (under 18 years of age) are available for adoption from the foster care system in the United States; more than 30 percent (31,000) are between the ages of 11 and 17, according to the Adoption and Foster Care Analysis Report System (AFCARS 2012).

To encourage prospective parents to consider adopting an older youth from foster care, the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council are unveiled new public service advertisements (PSAs) Thursday.

“Every young person deserves the chance to grow up in a permanent, loving family,” said JooYeun Chang, associate commissioner of the Children’s Bureau. “These heartwarming ads remind us that no child is too old for a family, and no parent need be perfect to provide a loving home.”

Created pro bono by advertising agency Kirshenbaum Bond Senecal + Partners (kbs+), the new television, radio, print, outdoor and digital PSAs end with the tagline: “You don’t have to be perfect to be a perfect parent.”

The objective is to reassure potential parents that all kinds of people have the potential to make a positive impact on a child’s life. All of the PSAs direct audiences to visit to receive the latest information about the foster care system and the adoption process.

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Rakesh Raman