This November, Match.com, one of the world’s leading online dating sites, and Diane von Furstenberg will join forces to help women hone their first-date style.
With an emphasis on the ultimate accessory: DIANE, the designer’s new fragrance, and the message “Be the woman you want to be!” the two brands will co-host three styling events offering Match.com members exclusive expert advice on how to dress for success using three popular first-date scenarios: cappuccinos, cocktails and dinner.[ Also Read: Are Good Looks Important for Beautiful People? ]
These events will be held in DVF retail stores located in three key markets: New York City (Meatpacking) event on November 2, followed by the Dallas and Miami (Bal Harbour) events, which will both occur on November 10.
Meanwhile, OurTime.com, an online dating community catering to singles over 50, has announced the results of its Sex and Body Image survey. The survey, which polled over 750 members in its online community, revealed that a whopping 97 percent believe a sexual relationship is good for their health. (Read: What 50-Plus Singles Think of their Sex Life)
“Dating is really all about confidence,” says Diane von Furstenberg. “It is about dressing in a way that makes you feel comfortable and beautiful. Match.com and I wanted to do something fun to encourage women to be themselves and to go for it!”
To underscore the connection between scent and dating, Match.com’s data on American singles has revealed that fragrance is a powerful feature of attraction. In a survey of 10,000 Match.com members, over 76% of respondents reported that they have been attracted to someone because of their scent — and over 56% of singles can still identify their former flame’s fragrance.[ Also Read: When Beauty Shows Up on Social Media ]
“We are excited to partner with one of the fashion industry’s most iconic designers,” said Mandy Ginsberg, president of Match.com. “In dating, first impressions are key — and that includes all five senses. 70% of Match.com members make it a point to wear a certain fragrance when they prepare to meet their date, and there’s no one better than DVF to help singles learn about confidence and style.”
For those singles who cannot attend one of the exclusive events, Match.com will post custom dating fashion look-books from the event stylists online at the official Match.com blog, Up to Date.
Diane von Furstenberg, one of the premier names in American fashion, was founded in 1972 by the designer.
Photo courtesy: Match.com