Ally Bank, the direct banking subsidiary of Ally Financial Inc., launched a new advertising campaign Monday. It highlights its customer service approach and the ease of banking with Ally.
The latest ads illustrate Ally Bank’s understanding of innate consumer skepticism when it comes to banking, in general, and aim to debunk common misconceptions consumers may have about Ally’s direct banking model, in particular.
A common thread throughout the new campaign is the “Your Money Needs an Ally” tagline. The print ads will primarily emphasize Ally products and features, such as Ally’s Raise Your Rate CDs, as well as the Bank’s ability to offer better rates and no monthly maintenance fees to help customers grow savings faster.
The television and online video advertising illustrates interactions with call center representatives to demonstrate that an Ally customer can have a high-touch banking experience without a branch.
[ Advertisement: RMN Company’s Digital Marketing Services ]
An underlying theme is how Ally Bank’s direct banking model allows it to pass savings to customers through 24/7 customer service and no hidden fees.
Ally Bank used Grey New York for the advertising campaign, which encompasses broadcast, print and online placements.
Support RMN News Service for Independent Fearless Journalism
In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 10 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.