Alyssa Campanella Stars as a Robot in Car Ad

Former Miss USA Alyssa Campanella stars as a futuristic robot in the latest Super Bowl ad from Kia Motors to introduce its 2014 Kia Forte Compact Sedan.

“Hotbots” is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of Kia’s hands-free infotainment and telematics system, UVO eServices, when it goes on sale in the coming months.

It is created by David&Goliath, KMA’s advertising agency of record.

Kia returns as a Super Bowl advertiser for the fourth time, including the previously released “Space Babies” spot for the new 2014 Sorento CUV.  “Hotbots” is a fully integrated marketing campaign incorporating TV, digital, print, social media and in-dealership components.

Available in LX and EX trims, the all-new Forte sedan is scheduled to arrive in retail showrooms in late-first quarter or early second quarter 2013 and will be followed later in the year by 5-door and Koup variants.

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.

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