AIDS Healthcare Foundation (AHF) has unveiled its latest outdoor advertising campaign with a new election-season message that speaks as much to the tone of today’s political climate as it does to the steady stream of announcements from health agencies reporting rising STD and HIV incidence rates in the U.S.
The “America, Grow Up. Use a Condom” campaign launched this week with teaser bus benches in selected Los Angeles locations. The ads build upon the organization’s initiative promoting STD/HIV prevention and responsible sexual choices across gender lines and sexual orientation.
The artwork, according to AHF, begins with a timeworn American flag inspired by U.S. artist Jasper Johns’s Flag painting, a national work signifying a resilient nation that has withstood countless challenges.
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The campaign’s key message, “America, Grow Up. Use a Condom” is presented in all caps, a direct nod to the urgency of the call to action. With outdoor billboards scheduled to follow next week, the ads direct Angelenos to AHF.org, where visitors can learn more about the public awareness campaign and locate STD/HIV testing and treatment services in their area.
According to the Centers for Disease Control and Prevention (CDC), young people are the most at-risk population for contracting STDs, with sexually active males and females aged 15-24 years acquiring half of all new STDs.
AIDS Healthcare Foundation (AHF), a global AIDS organization, currently provides medical care and/or services to over 611,000 individuals in 36 countries worldwide in the US, Africa, Latin America / Caribbean, the Asia / Pacific Region and Eastern Europe.
Photo courtesy: AHF