The “Share Your Voice” campaign, featuring the American Idol Season 9 Finalists, aims to benefit Feeding America, a domestic hunger relief charity. American restaurant company, The Cheesecake Factory, has kicked-off the campaign and invites guests to make a pledge to take action in support of Hunger Action Month through September.
It has created a special “Share Your Voice” website, www.thecheesecakefactory.com/share, which provides a conduit for guests to make a pledge to take action in one of five ways such as donating food, volunteering, writing to elected officials, advocating to friends, and donating money to Feeding America.
In exchange for pledging through this website, guests will receive a special video thank you featuring the ten American Idol Season 9 Finalists. Additionally, for a donation of $5 or more, guests will receive an e-Slice redeemable for a complimentary slice of cheesecake at The Cheesecake Factory.
As part of the American Idol Live Tour, The Cheesecake Factory has created a pop-up Idol-oke stage, where concertgoers can sing for the chance to meet Season 9 winner Lee DeWyze at The Cheesecake Factory in Hollywood.
Hopeful singers will take to the stage to sing the uplifting classic “Lean on Me.” Each performance is videotaped and uploaded to the “Share Your Voice” website. And, for American Idol fans who are unable to attend a concert, a performance of “Lean on Me” can be submitted online from now until September 30.
The Grand Prize winner will be announced on October 18.
“We are delighted to provide a platform for America to collectively share their voices at American Idol concerts and on our website,” said David Overton, founder of The Cheesecake Factory.
“As a proud supporter of Feeding America, we are happy to reward donors with a slice of cheesecake as a thank you for their financial contribution to this very worthwhile cause.”
The Cheesecake Factory also supports Feeding America by donating the equivalent of 3.5 million meals through proceeds from each slice of its recently debuted Reese’s Peanut Butter Chocolate Cake Cheesecake.
The Cheesecake Factory says it has donated more than $1.2 million to Feeding America over the past two years which equates to approximately 8.4 million meals.
The company operates 162 full-service, casual dining restaurants throughout the U.S., including 148 restaurants under The Cheesecake Factory mark; 13 restaurants under the Grand Lux Cafe mark; and one restaurant under the RockSugar Pan Asian Kitchen mark.