Before heading into the Memorial Day Weekend, Amstel Light, a leading imported light beer from Amsterdam, turned Wall Street into a “bier” market as it treated Financial District consumers to a light, full-flavored, ice cold beer on Thursday.
With the old stock market adage “Sell in May and Go Away” still alive and well on Wall Street, traders and visitors to New York City’s Stone Street helped Amstel Light kick off the unofficial start of summer.
Participating accounts included popular Stone Street staples, Ulysses’, Stone Street Tavern, Beckett’s Bar and Grill, and The Dubliner, where patrons hung up their trading vest, loosened their ties and got to enjoy a refreshing post-work light beer with full beer taste and some good pre-Memorial Day fun.
Not only did adult attendees get to enjoy Amstel Light with friends at the event but they were also encouraged to share the occasion with their Facebook friends by taking and posting photos in front of the Amstel Light beer bike.
“Stone Street has long been a place where Wall Street has gathered to unwind after the work day. Amstel Light’s presence here was a great and clever way to boost everyone’s spirits and get the long weekend started off right,” said Noel McDermott, manager, Beckett’s Grill. “We’re thrilled Amstel Light thought of the Financial District and its traders and bankers on Wall Street.”
Amstel Light is a leading imported light beer brand in the U.S. The Amstel Brewery was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy.