Amstel Light Turns Wall Street into a Fun Market

Before heading into the Memorial Day Weekend, Amstel Light, a leading imported light beer from Amsterdam, turned Wall Street into a “bier” market as it treated Financial District consumers to a light, full-flavored, ice cold beer on Thursday.

With the old stock market adage “Sell in May and Go Away” still alive and well on Wall Street, traders and visitors to New York City’s Stone Street helped Amstel Light kick off the unofficial start of summer.

Participating accounts included popular Stone Street staples, Ulysses’, Stone Street Tavern, Beckett’s Bar and Grill, and The Dubliner, where patrons hung up their trading vest, loosened their ties and got to enjoy a refreshing post-work light beer with full beer taste and some good pre-Memorial Day fun.

Not only did adult attendees get to enjoy Amstel Light with friends at the event but they were also encouraged to share the occasion with their Facebook friends by taking and posting photos in front of the Amstel Light beer bike.

“Stone Street has long been a place where Wall Street has gathered to unwind after the work day. Amstel Light’s presence here was a great and clever way to boost everyone’s spirits and get the long weekend started off right,” said Noel McDermott, manager, Beckett’s Grill. “We’re thrilled Amstel Light thought of the Financial District and its traders and bankers on Wall Street.”

Amstel Light is a leading imported light beer brand in the U.S. The Amstel Brewery was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy.

Related posts:


Red Bull Flugtag Flies High in Miami
Warmth for the New Member in Your Family
LaVallee Show at Red Bull: New Year No Limits
FDA Approves System for Patients with Brain Tumors
Guide to 3D Television Production Released
One Direction Goes Up with Up All Night
TV Host Phil Keoghan Joins Novartis for MS Awareness
Meet TGI Fridays Top Bartender from Tokyo
The Home Depot Names Craig Menear CEO
Callaway Golf Signs Phil Mickelson
Custom Content Services