The Audi Urban Future Initiative – a long-term project that brings together different visions on how mobility, urban living and the role of the transportation will change in the coming years – debuts in New York City at Openhouse Gallery, May 7 through 9.
In a 50-foot interactive exhibit called “Project New York,” five emerging NYC-based architects will present concepts of a futurist Manhattan as part of the New Museum’s first-ever “Festival of Ideas for the New City” weekend event in downtown Manhattan.
The weekend will also feature interactive panels and discussions with architects and designers.
“With the Audi Urban Future Initiative we as a globally operating company are exercising social responsibility,” explains Peter Schwarzenbauer, board member of AUDI AG for marketing and sales.
“In order to convert visions into reality more quickly, our experts are taking part in the debate about the city of the future. At the same time we are networking with experts from other disciplines – and in this way playing our part in shaping the urban future,” continues Schwarzenbauer.
“Audi Urban Future: Project New York” envisions a new city based on the award-winning concepts from the inaugural Audi Urban Future Award – hosted in 2010 in Venice, Italy – including the winning entry by J. MAYER H. Architects from Berlin.
The project not only offers a glimpse into what the city of the future could look like, but also sparks a conversation around innovation, new ways of communicating, never-before-seen concepts of living spaces, new versions of roadways and infrastructure solutions for the future.
“The years ahead may well define new understandings about the future of urban living and mobility,” says Johan de Nysschen, president, Audi of America. “So it is a privilege for Audi to kick off a discussion on diverse visions of this future here in New York through the work of the Audi Urban Future Initiative.”
To bring to life these concepts in New York City, Audi partnered with Architizer, one of the leading online communities for architects, to identify five up-and-coming architecture practices, including LEONG LEONG, MATTER PRACTICE, ABRUZZO BODZIAK ARCHITECTS, labDORA and THEVERYMANY, LLC.
These five firms have taken the visions of the architects involved in the Audi Urban Future Award 2010 and applied them to the City of New York, resulting in a 50-foot interactive model of Manhattan in the year 2030.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles.