Avon Begins its Avon Believe World Tour

Actress and Avon global ambassador Reese Witherspoon joined Avon chairman and CEO Andrea Jung to launch the company’s 125th anniversary year with a celebration in Atlanta, GA for more than 5,000 Avon representatives.

The event – on Tuesday, Jan. 25 – was part of the 16-city “Avon Believe World Tour” that aims to empower women. Throughout 2011, approximately 125,000 Avon representatives are expected to participate in the Avon Believe World Tour as it visits Atlanta, Dallas, Los Angeles, London, Istanbul, New York, Chicago, Mexico City, Warsaw, Moscow, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg.

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Special guests such as Fergie, Patrick Dempsey, Suze Orman, Zoe Saldana and Yasmin Le Bon are expected to make appearances at many of the events.

During the event in Atlanta, Witherspoon and Jung announced the creation of a new $1 million Avon Global Believe Fund that will launch a global effort to support women’s domestic violence shelters and agencies in each of the 16 cities on the tour.

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The Avon Foundation for Women will partner with the National Network to End Domestic Violence (NNEDV) to identify and fund an international network of nonprofit organizations to help them provide critical life-saving services for victims of domestic violence and their families.

This global effort also aims to draw attention to the alarming lack of adequate services for women and children who are victims of domestic violence in communities everywhere.

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Avon Products, Inc. also launched “Avon Voices,” its first-ever global online singing talent search and songwriting competition in celebration of its 125th anniversary. (Read: Avon Voices for Global Online Singing Contest)

“As the company for women, Avon feels an obligation and responsibility to play a leadership role in helping to improve the lives of women around the world, and we truly believe we can make a difference,” says CEO Andrea Jung.

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Announcing the Avon Global Believe Fund in Atlanta, Avon global ambassador Reese Witherspoon commented: “Approximately one in three women globally is likely to experience some type of violence in her lifetime. It’s a sad fact, and I believe we all have an obligation to address this vitally important issue, one of the most prevalent yet underfunded problems in the world.”

To provide historical information for students and scholars, Avon has partnered with the Hagley Museum and Library to create a digital corporate archive including Avon brochures, advertising and product images spanning the company’s 125-year history of empowering women. 

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The mission of the Hagley Museum and Library is to collect, preserve and share the story of  great American enterprises. Avon’s digital corporate archive can be accessed at http://www.hagley.org/library/exhibits/avon/

Avon, the company for women, is a leading global beauty company.

RMN News

Rakesh Raman