Bacardí Rum Launches New Pineapple Fusion

Rum brand Bacardí unveiled its latest addition to the brand’s flavored rum lineup, Bacardi Pineapple Fusion at the NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.

John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas.

[ Also Read: Wine to Shine; No Cheer for Beer ]

While rubbing elbows with tastemakers, attendees were among the first to sample Pineapple Fusion, the new Bacardí flavored rum that is a fusion of pineapple and coconut rums. In the spirit of fusion, the event brought together great cocktails, music and NBA legends, according to the company.

[ Also Read: Bacardi to Open its Time Capsule in 50 Years ]

“All-Star 2013 was the perfect setting to unveil Bacardí Pineapple Fusion Rum. Our terrific partnership with the NBA and Turner Sports helped us set the stage to showcase our latest innovation,” said Juan Rovira, chief marketing officer, Bacardi U.S.A. Inc. “We are excited to preview this new product before its national launch in April.”

Bacardi U.S.A. Inc., is the United States import and distribution arm of one of the world’s leading spirits and wine producers.

In the picture above: Ali Larter featured at the NBA on TNT All-Star Saturday Night Party, Presented by Bacardi Pineapple Fusion.

Related posts:


Student Scientists Working to Support Biodiesel
Future of Florida High-Speed Rail Tour
Fuel My Passion with Shell V-Power
Kamath Comes, Murthy Goes from Infosys
Billy Packer Joins KFC Hunger Relief Effort
Hyundai Calls Rhys Millen for Formula Drift Series
Floral Designers to Showcase Art in Bloom
Show Off Lip Lacquer Ads Feature Kate Moss
Katy Perry and Staples Join Hands to Help Teachers
Land Bill Battle in India: Congress Writes to BJP
Custom Content Services