Bacardí Rum Launches New Pineapple Fusion

Rum brand Bacardí unveiled its latest addition to the brand’s flavored rum lineup, Bacardi Pineapple Fusion at the NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.

John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas.

[ Also Read: Wine to Shine; No Cheer for Beer ]

While rubbing elbows with tastemakers, attendees were among the first to sample Pineapple Fusion, the new Bacardí flavored rum that is a fusion of pineapple and coconut rums. In the spirit of fusion, the event brought together great cocktails, music and NBA legends, according to the company.

[ Also Read: Bacardi to Open its Time Capsule in 50 Years ]

“All-Star 2013 was the perfect setting to unveil Bacardí Pineapple Fusion Rum. Our terrific partnership with the NBA and Turner Sports helped us set the stage to showcase our latest innovation,” said Juan Rovira, chief marketing officer, Bacardi U.S.A. Inc. “We are excited to preview this new product before its national launch in April.”

Bacardi U.S.A. Inc., is the United States import and distribution arm of one of the world’s leading spirits and wine producers.

In the picture above: Ali Larter featured at the NBA on TNT All-Star Saturday Night Party, Presented by Bacardi Pineapple Fusion.

Related posts:


Adam Wins a House of $1.5 Million from TV Contest
Pricing Announced for Kia Hybrid Vehicle
New iPhone App to Help Car Accident Victims
United Airlines’ Dreamliner Getting Ready to Fly
Hunger Games: Catching Fire in Italy
You’re Invited to become a Living Zombie
The Flaming Lips for Hyundai Super Bowl Ad
Disney to Release Because I’m Your Dad
Lexus NX Makes Debut at New York Auto Show
President Obama to Speak at the Hispanic Event
Custom Content Services