Bacardí Rum Launches New Pineapple Fusion

Rum brand Bacardí unveiled its latest addition to the brand’s flavored rum lineup, Bacardi Pineapple Fusion at the NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida.

John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos, Bonzi Wells and others were among the celebrities and NBA Legends that turned out to toast NBA All-Star 2013 with TNT and the NBA in Houston, Texas.

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While rubbing elbows with tastemakers, attendees were among the first to sample Pineapple Fusion, the new Bacardí flavored rum that is a fusion of pineapple and coconut rums. In the spirit of fusion, the event brought together great cocktails, music and NBA legends, according to the company.

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“All-Star 2013 was the perfect setting to unveil Bacardí Pineapple Fusion Rum. Our terrific partnership with the NBA and Turner Sports helped us set the stage to showcase our latest innovation,” said Juan Rovira, chief marketing officer, Bacardi U.S.A. Inc. “We are excited to preview this new product before its national launch in April.”

Bacardi U.S.A. Inc., is the United States import and distribution arm of one of the world’s leading spirits and wine producers.

In the picture above: Ali Larter featured at the NBA on TNT All-Star Saturday Night Party, Presented by Bacardi Pineapple Fusion.

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