Baskin-Robbins, a leading chain of ice cream specialty shops, invites guests to try its new Iced Cappy Blast beverage in a nationwide effort to help Feeding America, a domestic hunger-relief charity, provide up to one million meals for local food banks.
Through April 30th, Baskin-Robbins will donate one meal to Feeding America for each Iced Cappy Blast sold and for every new “Like” received on its Facebook page during the month-long campaign to help fight hunger.
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Meanwhile, Whole Planet Foundation announced its 2012 Prosperity Campaign at Whole Foods Market, with the goal of raising $4.1 million to fund poverty alleviation projects across the globe and in the U.S.
Through Facebook, shoppers were asked to submit a 25 – 350 word essay on how their small actions are making a big impact for a chance to win a trip for two to India from Intrepid Travel. (Read: Whole Planet to Alleviate Poverty in the World)
“With nearly 49 million people – approximately 1 in 6 Americans – struggling every day with hunger, the support of our partners like Baskin-Robbins has never been more crucial,” said Leah Ray, VP of Corporate Relations at Feeding America.
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Since 2007, Baskin-Robbins has had a national partnership with Feeding America through The Dunkin’ Donuts & Baskin-Robbins Community Foundation (DDBRCF), which serves the basic needs of local communities through food for the hungry, safety and children’s health.
Over the past four years, the DDBRCF has donated nearly $1 million to support local food banks and Baskin-Robbins franchisees have led food drives in the communities they serve and have organized volunteer days at their local food banks.
To find out what local food banks will benefit from the promotion, visit Feeding America’s food bank locator at http://feedingamerica.org/foodbank-results.aspx.