Thousands of ice cream enthusiasts competed to be named the winner of Baskin-Robbins’ Second Annual Online Flavor Creation Contest. After tallying the online votes, Baskin-Robbins today, Feb. 7, announced that Kelsey Lien of Santa Clarita, California has won the contest with her innovative ice cream submission, “Nutty Cream Cheese Brownie.”
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“Nutty Cream Cheese Brownie” is a flavorful combination of chocolate fudge ice cream swirled with a cream cheese ribbon, combined with walnuts and fudge brownie pieces.
To celebrate her winning flavor, Kelsey visited Baskin-Robbins’ corporate headquarters in Canton, Massachusetts on Jan. 31, where she worked alongside the Baskin-Robbins’ culinary team to create the very first batch of her new flavor.
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Baskin-Robbins, the world’s leading chain of ice cream specialty shops, is also making Valentine’s Day even sweeter this February with the introduction of two new flavors to its line of Ice Cream Cake Bites, the brand’s culinary creation that combines both ice cream and cake into a single, bite-sized serving. (Read: Baskin-Robbins Valentine’s Day Ice Cream)
“On behalf of everyone at Baskin-Robbins, we are happy to congratulate Kelsey Lien on creating such a fun and delicious new ice cream flavor,” said Dan Wheeler, Baskin-Robbins U.S. VP of Brand and Field Marketing.
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“All of the flavors created sounded delicious, which makes being chosen as the contest winner even more of an honor,” said Kelsey Lien, a student at University of California, Irvine, whose area of study is economics and public health.
“‘Nutty Cream Cheese Brownie’ was inspired by my love of baking and is meant to bring family, friends and loved ones together to enjoy a modern twist on the traditional brownie. I’m very excited to share my flavor creation with ice cream lovers everywhere when it debuts this November in Baskin-Robbins stores nationwide.”
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The Online Flavor Creation Contest began in October 2011 and asked consumers to mix and match their own ingredients to create a signature ice cream flavor from 31 base flavors, a variety of ribbons such as fudge and peanut butter and a copious amount of mix-ins including candy pieces and cookies.
Ice cream fans voted for their top 10 favorite flavors and chose the winning flavor, “Nutty Cream Cheese Brownie.”