Baskin-Robbins, the world’s leading chain of ice cream specialty shops, is rolling out its red carpet in celebration of the awards show season and kicking off 2014 with its new Flavor of the Month, Movie Theater Popcorn.
It features popcorn-flavored ice cream and butter popcorn crisp pieces all wrapped together with a salty caramel ribbon and is stated to be a perfect treat to serve at any awards show viewing party.
The brand is also celebrating the New Year by offering guests a free freshly baked waffle cone upgrade with the purchase of a double scoop of ice cream at participating locations.
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Baskin-Robbins’ Movie Theater Popcorn ice cream is available by the scoop – in a cup or cone – and in a special Movie Theater Popcorn Waffle Bowl Sundae with caramel praline topping, whipped cream, a cherry and chopped almonds. The flavor is also available to take home in fresh-packed pints and quarts.
Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies.