Blockbuster says it will soon launch an app that gives people the ability to rent and watch movies through Facebook Platform.
The Blockbuster app on Facebook is designed to provide Blockbuster customers new forms of discovery and engagement around the Blockbuster digital catalog. The announcement was made Friday, Sept. 23.
When renting movies from Blockbuster’s expansive library, people can navigate the Blockbuster experience within Facebook, which will include discovery, search and video playback through an embedded player.
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According to the company, the Blockbuster app is focused on transactional digital rentals, which include the newest releases as well as older favorites.
Additionally, Blockbuster has integrated with Facebook to create a frictionless account creation process.
Blockbuster L.L.C., a subsidiary of DISH Network Corporation, is a leading global provider of movie and game rentals.