BMW i3 Premiere in New York, London, Beijing

The BMW Group debuted the series version of its electric vehicle, the BMW i3, simultaneously in New York, London and Beijing on Monday, July 29.

“Innovation drives change. The i3 is more than just a car. It’s a revolutionary step towards sustainable mobility. It is purpose-built around an electric power train to serve the needs of our megacity customers,” said chairman of the Board of Management of BMW AG, Norbert Reithofer, at the world premiere in New York on Monday.

[ Also Read: BMW Electric Vehicles for London Games ]

The BMW i3 – the BMW Group’s first pure electric series-produced model – has the same sporting genes as every BMW and is characterised by sheer driving pleasure, says the company.

Sustainability is a priority throughout the entire BMW i3 value chain: “The BMW i3 sets a new benchmark for sustainable mobility in all stages of development and production, as well as aftersales,” said Friedrich Eichiner, Member of the Board of Management of BMW AG, Finance, at the unveiling of the BMW i3 in Beijing.

[ Also Read: Mercedes-Benz Hydrogen Electric Fuel Cell Vehicle ]

According to BMW, the global market for electric vehicles is showing positive development: After almost 93,000 electric vehicles were registered worldwide last year, a total of 150,000 units is already forecast for the current year.

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Rakesh Raman