Bojangles’ has announced its title sponsorship of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway. The race will start at 7 p.m. on Saturday, May 12, in its traditional spot on Mother’s Day weekend.
The sponsorship agreement allows Bojangles’ to serve its Chicken Supremes, Cajun Filet Sandwich, Seasoned Fries and Legendary Iced Tea at Darlington Raceway.
This Bojangles’ menu will also be served at four other tracks owned and operated by International Speedway Corp.: Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
“Just like Bojangles’ famous chicken and biscuits, NASCAR is deeply rooted in the culture of the South,” said Bojangles’ president and CEO Randy Kibler.
“Everyone at Darlington Raceway is extremely excited about this new long-term partnership with Bojangles’,” said Raceway President Chris Browning.
Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves its proprietary menu items, such as made-from-scratch buttermilk biscuits, Legendary Iced Tea, fixin’s and specially seasoned, never frozen fried chicken.