Botticelli’s Venus for Breast Cancer Campaign

Botticelli’s Venus refers to the Birth of Venus painting by Sandro Botticelli. It portrays the goddess Venus emerging from the sea as a woman.

Now, Samsung Electronics Europe has decided to use this painting concept to spread awareness about breast cancer.

The company has unveiled ‘Everyone Is Art’, a recreation of the face of Botticelli’s Venus – featuring the faces of 1,096 men and women throughout Europe who are affected by breast cancer, or campaigning for breast cancer awareness.

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Samsung has chosen the number 1,096 because this is the number of women diagnosed with breast cancer in Europe each day.

The piece, created by British artist Samira Harris, is the first giant collaborative artwork to be made and auctioned for breast cancer.

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All 1,096 faces have been uploaded by men and women throughout Europe to, a website created by Samsung as a centre of support for people affected by breast cancer.

The artwork was unveiled at the Samsung Pink Ribbon Celebration at The Royal Exchange in Bank, London on Thursday 14th October.

The event was a culmination of Samsung’s ‘Everyone Is Art’ campaign to raise awareness of breast cancer in Europe through art and saw Samsung present a cheque for $1.5 million to ambassadors from breast cancer charities in Europe.

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VIP guests at the Samsung Pink Ribbon Celebration enjoyed a live performance from Alexandra Burke, a DJ set from breast cancer survivor Sonique, a silent auction and dinner.

Alexandra Burke, whose debut single ‘Hallelujah’ sold over 1 million copies in the UK, is an active supporter of breast cancer campaigners, says Samsung.

Guests at the Samsung Pink Ribbon Celebration included The Saturdays, Vanessa Feltz, Olivia Grant and Henry Conway.

BBC television presenter Caroline Feraday pledged her time as her own contribution to breast cancer awareness to host the occasion.

Sang Heung Shin, president and CEO of Samsung Electronics Europe, said: “As a global brand we have a strong international presence and it is vital that we use this to support the work of European breast cancer charities. This year we are taking action through art and aim to reach over 400,000 women in Europe, fighting the disease through awareness and understanding.”

Samsung’s ‘Everyone Is Art’ campaign was launched in September 2010, appealing for photos of men and women in Europe who have been affected by breast cancer, either directly or through loved ones.

Hundreds of people contributed photos, which were used as a medium to form ‘Everyone Is Art’ by Samira Harris.

RMN News

Rakesh Raman