Playboy Enterprises and London Clubs International (LCI) announced the official opening of Playboy Club London on Saturday evening, June 4 with a star-studded gala event. The new gaming and entertainment venue is located in the exclusive Mayfair area of London.
The private function, hosted by Playboy Founder Hugh Hefner, saw VIP guests hit the red carpet before heading inside the exclusive private members’ venue for the first time.
Once inside the Jestico + Whiles designed Club, guests were greeted by the newly recruited London Bunnies, who were wearing iconic Playboy Bunny Costumes complete with ears, collar, cuffs and fluffy white tail.[ Also Read: Girls Gone Wild and Digital with Zinio ]
Hefner said upon arrival at the gala party: “I’m thrilled to be here for this very special occasion that celebrates the return of the Playboy Club and its iconic Bunnies to London.”
Hefner attended the event with friends and family including fiancee Crystal Harris, and his two sons Marston and Cooper. LCI CEO Michael Silberling, Playboy CEO Scott Flanders and Hugh Hefner raised their glasses in a toast to the success of the new Club.
The evening was spent greeting other VIP guests before partying the night away in the Cottontail Lounge at the Playboy Club London.[ Also Read: Bondi Helps Playboy Hug Digital Media ]
Creatively designed to incorporate influences from the original Playboy Club London that opened in 1966, the new venue integrates gaming with contemporary nightlife in a setting that combines the sexy and sophisticated feel of Playboy with the international allure of London.
The 17,000 square foot property spread over two floors was designed by London-based architects Jestico + Whiles.
Playboy is a leading consumer brand. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a range of media properties and licensing initiatives.
London Clubs International Limited is a British gambling company that was purchased in 2006 by a subsidiary of Caesars Entertainment, Inc.
Photo courtesy: Playboy