A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment, as the company celebrates the expansion of Total Rewards, a leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards.”
Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
“Total Rewards has long been considered the standard-bearer for loyalty programs within the gaming industry,” said Gary Loveman, CEO and president of Caesars Entertainment.
According to Caesars, as mysterious countdown clocks around the country struck zero at 9 p.m. EST on March 1, Total Rewards unveiled its sleek new look and feel, capturing the energy and excitement of its global network of offerings and experiences.
A celebration ignited at that moment in Los Angeles, Chicago, New Orleans and New York City, inviting new and existing Total Rewards members to enjoy the enhanced global network of entertainment experiences.
The simultaneous cross-country concerts served as the springboard for the launch of the “Escape to Total Rewards.”
For the next 90 days, Total Rewards members will have countless chances to win more than 90,000 prizes through the “Escape to Total Rewards” game that can be accessed at www.TotalRewards.com/Escape.
In addition to a vast array of experiences and millions in prizes that will be awarded at Total Rewards resorts, one lucky winner will receive a once-in-a-lifetime, all-expense paid trip to Caesars Palace in Las Vegas.
According to Caesars, the winner and seven guests will be sent to Sin City in true VIP style aboard a personal charter jet from XOJET, a private aviation company.