Callaway Golf Company has announced the October 15 retail launch of its Spring 2011 apparel line for men and women. To showcase the new clothing line, Callaway is hosting an interactive poll on its Facebook page. It allows the public to determine which outfits Callaway Staff Professional Alvaro Quiros wears while competing in the upcoming PGA Championship.
Professional golf’s fourth and final major tournament of the season, the PGA Championship will be held from August 12-15 at Whistling Straits G.C. in Kohler, Wisconsin.
Working with apparel partner Perry Ellis International, Callaway Golf’s new offerings feature technology-infused fabrics and contemporary styles, says the company.
Supporting the launch of Callaway’s Spring 2011 line are large, full-color billboards featuring Alvaro Quiros that will be on display in highly visible locations in New York City throughout the month of August.
The Spring 2011 line of Callaway Apparel represents a major step forward in head-to-toe fashion from an authentic golf brand, according to the company. The new range features Moisture Wicking and Ultra-fine Micro Denier Fabrication to ensure comfort, it says.
“We’re excited to deliver a sophisticated and innovative selection of designs in our Spring 2011 apparel line,” said John Melican, Senior Vice President, Soft Goods, Licensing, and New Business, Callaway Golf. “While other apparel companies branch into golf from the worlds of fashion or athletics, Callaway is an authentic golf brand that offers players fashion from a true golf perspective.”
According to the company, images of Quiros dressed in eight select pairings from the Spring 2011 apparel line are currently posted on Callaway Golf’s Facebook page, http://www.facebook.com/Callaway.
Through Monday, August 9, golf fans are encouraged to visit Callaway’s Facebook page to vote for their favorite attire. Quiros will wear the four ensembles receiving the most votes while competing in the PGA Championship.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf, Odyssey, Top-Flite, and Ben Hogan brands in over 110 countries worldwide.