Captain Morgan Comes with Black Spiced Rum
The Captain Morgan Rum Company has introduced Captain Morgan Black Spiced Rum, a new addition to the brand’s spiced rum portfolio.
Crafted from the Caribbean Blackstrap rum and ingredients, including rich clove spice and premium cassia bark, the liquid is finished with double charred blackened oak for a smooth taste.
Introduced today, April 16, the liquid carries the exotic taste of cinnamon and clove, followed by hints of warm spice and vanilla for a smooth finish. The look and feel of the bottle is different from the brand’s Captain Morgan Original Spiced Rum.
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Intricate details like a wrap-around label created from vintage parchment paper that is adorned with hand-drawn ingredients, as well as copper foil accents and a cork stopper give Captain Morgan Black Spiced Rum an air of masculinity and sophistication. As the liquid leaves the bottle, images of Captain Henry Morgan’s casket and skeleton are revealed inside the bottle on the backside of the label, according to the company.
“Captain Morgan Black Spiced Rum is a mature and carefully crafted spirit that is meant to be savored like a fine whiskey or enjoyed in a classic cocktail,” said Tom Herbst, director of Marketing, Rums at Diageo.
The new Captain Morgan Black Spiced Rum commercials build upon the “To Life, Love and Loot” campaign, originally directed by Academy Award Winning Director Tom Hooper. The brand has partnered with writer and director Todd Field to produce three new spots to support the launch.
Captain Morgan reminds you to raise your glass, always in moderation.
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with a collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.