Cars.com, an online resource for buying and selling new and used vehicles, announced Friday that it will be giving the massive audience of Super Bowl XLVI the power to make a big difference in the lives of kids and young adults through its “Cars Cares” campaign.
During the game, when the Cars.com commercial airs, viewers who use the popular Shazam App to tag the ad will earn $1.00 for one of seven charities in contention for a maximum $100,000 donation from the site.
“As we head back to the big game for the fifth year, we wanted to do more as an organization to contribute to our community and drive our mission of confidence,” said Mitch Golub, president of Cars.com.
“We are launching Cars Cares as a way to give back, and fuel initiatives that matter to our brand, employees, site users and advertising partners – including dealers and automotive manufacturers.”
The maximum $100,000 donation will be given to the charity which receives the most votes on the Cars.com Facebook page between Jan. 26 and Feb. 13. Eligible organizations were selected for the work they do to drive confidence in kids.
Votes can be cast daily through Feb. 13, and the winning organization will be announced on Monday, Feb. 20, 2012.