Marketing Archive

  • NASCAR Driver Clint Bowyer

    KFC Goes with NASCAR Driver Clint Bowyer

    When KFC launched Original Recipe Boneless in mid-April, company executives said it was on the fast track to success. Now, the product really is on the fast track as KFC Original Recipe Boneless is the sponsor for NASCAR driver Clint Bowyer’s No. 15 Toyota at...

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  • Honda

    Honda to Drive the Big Music Festivals

    Honda returns to support the big music festivals of the summer with major sponsorships at three premier events: Sasquatch! (May 24-27) at the Gorge in George, WA, Governors Ball in New York City (June 7-9) and Austin City Limits Music Festival in Austin, TX, (Oct....

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  • North American Entrepreneurial Winning Women Program

    Ernst & Young Looking for Women Entrepreneurs

    Ernst & Young LLP is looking for women entrepreneurs with the vision and passion to accelerate the growth of their companies for its 2013 North American Entrepreneurial Winning Women Program. Currently in its sixth year, this annual competition and executive leadership program identifies a select...

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  • Julie Payette

    Julie Payette Is Chief of Montréal Science Centre

    Madame Julie Payette has been named Chief Operating Officer of the Montréal Science Centre (MSC). The announcement was made Wednesday by Canada Lands Company, a federal arm’s-length Crown corporation that owns and operates the MSC. Ms. Payette also becomes a Vice-President of Canada Lands Company...

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  • Adult Movie

    How Do You Choose An Adult Movie?

    This month, AdamAndEve.com, an online destination for adult products, asked over 1,000 adults what influences their choices when viewing or purchasing an adult movie. And their answers may surprise you! Whether they’re buying the latest big-budget adult DVD or watching free content online, adult viewers...

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  • Hurricane Season

    Are You Ready for the Hurricane Season?

    The June 1 start of the Atlantic hurricane season is just around the corner. Early predictions indicate an active year and the Insurance Information Institute (I.I.I.) urges the public to prepare for the heightened flood risks that come with hurricanes and tropical storms. Flood insurance...

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  • MET-Rx Cares

    MET-Rx Cares U.S. Charitable Giving Program

    MET-Rx, a leading provider of high-protein sports nutrition products, launched Tuesday its nationwide charitable giving program, MET-Rx Cares. The program aims to support healthy growth and nutrition for U.S. families by providing donations of surplus MET-Rx bars to families across the country. In celebration of...

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  • Svedka Vodka

    Svedka Vodka Launches New Marketing Campaign

    Svedka Vodka, an imported vodka brand in the United States, is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print, and experiential activations, kicking off in May. The new Svedka Vodka advertising campaign features imagery that is creative expression of...

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  • Warren E. Buffett

    Warren Buffett Kicks Off Meeting with Candies

    Well before the doors opened Saturday morning at the 2013 Berkshire Hathaway Inc. annual meeting, chairman & CEO Warren E. Buffett was conducting the first business of the day – the sweet way. Mr. Buffett, donning a signature See’s Candies apron, carefully hand-dipped coconut bon...

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  • Land Rover

    Land Rover Debuts Online Video Roam Free

    Land Rover North America has launched a new online video titled; Roam Free that celebrates the capabilities of the brand’s luxury vehicles. The 60 second video uses the free-form discipline of parkour to bring to life the brand’s essence. Land Rover’s creative team at Y&R...

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  • AXE Apollo

    AXE Apollo to Send Fans to Space Camp

    In conjunction with the AXE Apollo Space Academy (A.A.S.A.), which will send 22 fans from around the world to space, the AXE brand is launching a new retail-focused program that will allow seven guys and/or girls to attend Space Camp for a chance to participate...

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  • Box Tops for Education

    Latinos Get Box Tops for Education

    General Mills Inc.’s Box Tops for Education program, which offers families easy, everyday ways to earn cash for their school, and NCLR (National Council of La Raza), an affiliate-based Hispanic civil rights organization, have joined forces to help Latino families increase awareness about the benefits...

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