Home » Archives by category » Business » Marketing (Page 2)

Pepsi Premieres Beats of the Beautiful Game Short Film

\ \ \ \ \

Pepsi Premieres Beats of the Beautiful Game Short Film

Pepsi today premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” [...]

BMW Breaks 1 Million Mark in First Six Months of Year

\

BMW Breaks 1 Million Mark in First Six Months of Year

The BMW Group sold more than a million vehicles in the first half of 2014, more than ever before in the first six months of the year, the company said today, July 8. A total of 1,020,211 vehicles were delivered to customers worldwide, an increase of 6.9% over the same period last year (954,501). According [...]

Kiran Mazumdar-Shaw Awarded the Global Economy Prize

\ \ \ \ \

Kiran Mazumdar-Shaw Awarded the Global Economy Prize

Ms. Kiran Mazumdar-Shaw, managing director of Biocon Ltd., a leading biopharmaceutical company, has been awarded the Kiel Institute’s ‘2014 Global Economy Prize’ for Business during the 100th anniversary celebrations of the Institute held in Kiel, Germany on Sunday, June 22. The Kiel Institute for the World Economy is an international center for research in global [...]

Macy’s Holiday Ambassador: SpongeBob SquarePants

\ \ \ \

Macy’s Holiday Ambassador: SpongeBob SquarePants

Macy’s Parade & Entertainment Group and Nickelodeon have announced that the Nickelodeon character SpongeBob SquarePants will serve as Macy’s 2014 Holiday Ambassador. Kicking off this November, an exclusive SpongeBob talking plush complete with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and Macys.com, [...]

Sony Pictures’ Think Like a Man Too Inspires Magic Shave

\ \

Sony Pictures’ Think Like a Man Too Inspires Magic Shave

SoftSheen-Carson Laboratories Magic Shave, for African American men’s grooming and shaving, celebrated their new Bump Rescue Skincare Line through its Magic Shave Approved campaign and partnership with Sony Pictures’ new comedy Think Like a Man Too, in theaters now. As part of the campaign, an advanced pre-screening of Think Like a Man Too was sponsored [...]

WoodWorks Accepting Nominations for Wood Design Awards

\ \ \ \

WoodWorks Accepting Nominations for Wood Design Awards

WoodWorks, an educational initiative providing free project assistance and resources related to the design and construction of non-residential and multi-family wood buildings, is now accepting nominations for its 2015 U.S. Wood Design Awards. The awards celebrate excellence in wood design, engineering and construction, as well as innovative buildings that showcase attributes of wood such as [...]

Pantene Launches “Not Sorry” Video for Strong Women

\ \ \

Pantene Launches “Not Sorry” Video for Strong Women

Today, Pantene (NYSE: PG) evolves its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new video that tackles a common behavior many women engage in everyday: over-apologizing. Pantene’s latest video titled “Not Sorry” is designed to spark a dialogue about how women unknowingly minimize their strength with the [...]

Gisele Bundchen New Face for Stuart Weitzman

\ \

Gisele Bundchen New Face for Stuart Weitzman

Stuart Weitzman has announced the debut of Gisele Bundchen as the new face of the brand for the fall 2014 advertising campaign. Shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes. According to Stuart Weitzman, the seductive [...]

Intuit Hosts Vertical Tower Run in Bangalore

\ \

Intuit Hosts Vertical Tower Run in Bangalore

More than 650 participants conquered 31 floors to complete a vertical tower run in Bangalore, India. Called Skyscraper Dash, it was hosted by Intuit Inc., a business and financial management solutions company. The runners braved 850 stairs on the Brigade Gateway Campus’s World Trade Center in an event modeled after tower runs in other parts [...]

Which Are the Best Jobs for Women?

\ \

Which Are the Best Jobs for Women?

Computer systems analyst, public relations manager, dental hygienist and physical therapist have been named among the best jobs for women in a new CareerCast report. It identifies professions that provide a competitive salary, positive hiring outlook, and employ a high number of women in the field. In 2012, 57.7 percent of all women in the [...]

Nike Football Launches The Last Game

\ \

Nike Football Launches The Last Game

Today Nike Football released part three of its #riskeverything campaign. The film – “The Last Game” – is a five-minute animated feature starring some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist. The Scientist – a suave, smooth operating genius – has been [...]

Cassadee Pope Joins Proactiv+ as New Celebrity Ambassador

\ \

Cassadee Pope Joins Proactiv+ as New Celebrity Ambassador

Cassadee Pope, hit-recording artist, Season 3 winner of “The Voice” and CMT “Breakthrough Video of the Year” award winner, has joined Proactiv+ as the brand’s new celebrity ambassador. Proactiv+ is positioned as an advanced 3-Step System that combines acne-fighting ingredients with skincare benefits. According to the brand, her passion for the acne + skincare regimen [...]