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Pepsi Names the Most Hyped Hometown in America

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Pepsi Names the Most Hyped Hometown in America

Pepsi crowned Monday Rochester, N.Y., the most hyped hometown in America as part of the brand’s “Hyped for Halftime” campaign. As a reward for showcasing their hype, Rochester residents will experience the magic of a Pepsi halftime with an exclusive concert headlined by popular singing / songwriting duo Nico & Vinz on Sunday, January 18. [...]

Subaru Finds Inner ‘Fountain of Youth’ in New TV Ad

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Subaru Finds Inner ‘Fountain of Youth’ in New TV Ad

Subaru of America, Inc. (SOA) has debuted its new advertising campaign for the 2015 XV Crosstrek with the television spot, “Fountain”. The new spot, created by agency of record Carmichael Lynch, focuses on the vehicle’s go-anywhere attitude and fun-loving spirit. In this commercial for the Subaru XV Crosstrek, a couple takes the road less traveled [...]

How Jeep Brand Turns City Street into Forest

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How Jeep Brand Turns City Street into Forest

The Jeep brand suspended traffic on an unassuming city street in Vancouver, amazing city-dwellers by taking unsuspecting drivers by surprise. It converted an entire block into a forest with a wild mountain river, brought to life with snowbanks, boulders, rocks, sand / gravel, moss, live fir trees and two wolves. This approach was accomplished to [...]

Lexus Marketing Campaign for First-Ever NX Crossover

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Lexus Marketing Campaign for First-Ever NX Crossover

Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful [...]

Mamata Banerjee to Meet Entrepreneurs at Bengal Business Summit

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Mamata Banerjee to Meet Entrepreneurs at Bengal Business Summit

The Government of West Bengal in India is organizing Bengal Global Business Summit – Bengal Leads 2015 on 7th and 8th January 2015. The two-day event will include Plenary Sessions addressed by national and international entrepreneurs who will share their thoughts and experiences. The Summit will include Sectoral Breakaway Sessions with the participation of leading [...]

First Abu Dhabi Sustainable Business Leadership Forum

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First Abu Dhabi Sustainable Business Leadership Forum

The Abu Dhabi Sustainability Group (ADSG) has launched the First Abu Dhabi Sustainable Business Leadership Forum which will take place 17-18 February 2015 in the capital city of the UAE, Abu Dhabi. The event, a collaboration between the Abu Dhabi Sustainability Group (ADSG), Environment Agency – Abu Dhabi and Sustainability to Action, will bring together [...]

Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

Stripped-down sensuality paired effortlessly with tailored menswear sets the “borrowed from the boys” tone for Stuart Weitzman’s Spring 2015 advertising campaign featuring Gisele Bundchen. A self-proclaimed tomboy in her real-life, Gisele’s relaxed approach to fashion provides the inspiration for the brand’s feminine-yet-masculine-themed campaign imagery. Shot by fashion photographer Mario Testino, the black-and-white ads embrace a [...]

BMW Art Journey Invites Artists to Submit Proposals

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BMW Art Journey Invites Artists to Submit Proposals

Starting in 2015, Art Basel and BMW will support emerging artists by awarding the BMW Art Journey, enabling them to go on their own journey of creative discovery. Functioning as a mobile studio, the BMW Art Journey can take artists almost anywhere in the world – to develop new ideas, discover new themes, and envision [...]

I Dropped My Clothes. Now It’s Your Turn

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I Dropped My Clothes. Now It’s Your Turn

Turtle, a menswear brand in India, has launched a social media campaign – #IDroppedMyClothes – to help underprivileged communities. The campaign makes an appeal to all individuals to be socially responsible by donating their clothes at any of the Turtle stores across the country. Also, they can help this initiative become a nationwide movement by [...]

Tony Bennett and Lady Gaga Star in H&M TV Spot

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Tony Bennett and Lady Gaga Star in H&M TV Spot

H&M celebrates the holidays with a TV spot starring global superstars Tony Bennett and Lady Gaga featuring H&M’s festive seasonal collection, singing “It Don’t Mean a Thing (If It Aint Got That Swing)” from their new album, Cheek To Cheek. The album will be sold in select stores across the U.S. The campaign’s commercial premiered [...]

Budweiser Clydesdales to Return for Super Bowl 2015

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Budweiser Clydesdales to Return for Super Bowl 2015

Beer company Budweiser reveals that the Budweiser Clydesdales are not going anywhere. “We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base,” said Brian Perkins, vice president, Budweiser. “There have never been any plans to remove our beloved Budweiser Clydesdales from our brand [...]

Magic Is the New Black at Disney Store

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Magic Is the New Black at Disney Store

During the weekend (Nov. 21-23), a selection of “Magical Friday” (Black Friday) deals can be shopped online at DisneyStore.com. On Monday, Nov. 24, all of Disney Store’s promotions will be available in-store and online, giving guests the opportunity to shop whenever and wherever. An additional discount will be unveiled online at 12:30 a.m. PST on [...]