Tie-Ups Archive

  • coffee

    Tata Starbucks Opens Coffee Shop in Mumbai

    Tata Starbucks, a 50:50 joint venture between Starbucks Coffee Company (Nasdaq: SBUX) and Tata Global Beverages, today, Oct. 19, opened the doors to the first Starbucks store in India. It is located at the historic Elphinstone Building, Horniman Circle, Mumbai and marks the beginning of...

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  • starb

    Tata to Launch Starbucks Cafés in India

    Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company (Nasdaq:SBUX) and Tata Global Beverages Limited, today confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012. The store will also be...

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  • titan

    Nissan Supports Greening of Detroit

    Nissan Technical Center North America will give the keys of a Nissan Titan truck to The Greening of Detroit at its annual fall tree planting kick-off event today, Sept. 22, in Detroit. The Greening of Detroit, an environment-focused not-for-profit, works to create a greener Detroit...

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  • pepsimax

    Pepsi MAX NFL Rookie of the Week is Back

    Pepsi MAX, the National Football League (NFL) and the NFLPA (NFL Players, Inc.) have teamed up to bring fans the Pepsi MAX NFL Rookie of the Week, a program through which fans can vote for a stand-out Rookie each week of the 2012 NFL regular...

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  • gqgap

    GQ Magazine Designers for Gap Collection

    On September 27, Gap will debut a limited-edition collection for men designed by GQ’s six Best New Menswear Designers in America for 2012. The one-of-a-kind assortment, which ranges from accessories to outerwear, showcases each rising designer’s signature spin on iconic menswear pieces. “From the very...

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  • mahindra

    India’s Mahindra Opens Technical Center in America

    Mahindra, a US $15.4 billion multinational group based in Mumbai, India, has inaugurated its new Technical Center in Troy, Michigan. The company made this announcement today, Sept. 19. This facility is the company’s first technical center in the USA and will leverage Michigan’s large automotive...

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  • tundra

    Toyota Tundra to Tow Space Shuttle Endeavour

    Toyota Motor Sales, U.S.A., Inc. (TMS) has announced that the Toyota Tundra full-size pickup truck is slated to tow the space shuttle Endeavour during its final journey to the California Science Center on October 13, 2012, where it will go on permanent display. The Endeavour...

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  • panda

    Chengdu Begins Search for Panda Ambassadors

    The Chengdu Panda Base, in partnership with WildAid, is announcing the launch of the 2012 Global Pambassador campaign, a 3 month competition to develop global knowledge and awareness about giant panda conservation. It was announced today, Sept. 10. The campaign will recruit 3 panda-lovers who...

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  • holiday

    Disney Going with Barneys for Electric Holiday

    Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world’s leading entertainment company, announced Wednesday their collaboration on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will...

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  • yogurt

    PepsiCo Brings European Yogurt to the U.S. Market

    PepsiCo, Inc. (NYSE: PEP) and Theo Muller Group (“Muller”), a privately held dairy business in Germany, announced today their U.S. joint venture, Muller Quaker Dairy, to enter the U.S. dairy market in mid-July with premium yogurt products. These products — Muller Corner, Muller Greek Corner...

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  • nadal

    Tennis Star Rafa Nadal Joins PokerStars

    Olympic gold medallist and multiple Grand Slam tennis champion Rafael Nadal has joined PokerStars, lending his support to the leading online poker site and inviting sports fans to join him in playing the popular game of poker. It was announced today, June 21. Known globally...

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  • dale

    Dark Knight Rises with Diet Mountain Dew

    Mountain Dew and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14.  Earnhardt, who will be driving a special No. 88 Diet Mountain Dew/”The Dark Knight Rises”-inspired Chevrolet in Sunday’s race, tested at the two-mile...

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