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Sir Ben Kingsley Stars in Jaguar Rendezvous

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Sir Ben Kingsley Stars in Jaguar Rendezvous

Today, Jaguar North America announced the three renowned actors to appear in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII. It revealed details of its brand and product marketing campaign, called “British Villains,” which introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). “Rendezvous” stars Sir Ben Kingsley, [...]

Heineken’s “Dance More, Drink Slow” Campaign

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Heineken’s “Dance More, Drink Slow” Campaign

Beer brand Heineken launched Monday ‘Dance More, Drink Slow,’ a partnership with Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural progression of Heineken’s belief that one should always be ready to maximize what the night brings. The movement is brought to life through “The Experiment,” [...]

David Beckham Bodywear Campaign for Super Bowl

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David Beckham Bodywear Campaign for Super Bowl

H&M, Hennes & Mauritz AB (H&M) announces its return to the Super Bowl with a new David Beckham Bodywear campaign. In anticipation of the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store, says the company. H&M will unveil a 30-second David Beckham TV spot featuring technology [...]

MBNA Launches New TV Ad Campaign

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MBNA Launches New TV Ad Campaign

MBNA Limited, a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC), has launched a new TV advertising campaign, entitled ‘Seasons’. The campaign, which consists of a 30-second TV spot, focuses on MBNA’s longest balance transfer credit card, which offers eligible new customers zero percent interest on balance transfers and money transfers for up [...]

Almaty Unveils Plans for Foreign Investment

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Almaty Unveils Plans for Foreign Investment

The first Almaty Investment Forum showcased the financial hub of Kazakhstan as a favorable destination for foreign investment. Kazakhstan Prime Minister Serik Akhmetov assured the foreign investors to create more favorable conditions for doing business in the country and hinted at giving several incentives including exemption from customs duties on the import of equipment, grants [...]

Widen Your World with Turkish Airlines

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Widen Your World with Turkish Airlines

Turkish Airlines has unveiled a new ad campaign, “Widen Your World,” highlighted with a new commercial featuring global brand ambassadors and international sports megastars Kobe Bryant and Lionel Messi. In the commercial that emphasizes the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as [...]

Swiss Watch Brand Launches Short Film Series

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Swiss Watch Brand Launches Short Film Series

Baume & Mercier, a Swiss watch brand, announced today the introduction of a short film series titled, “Celebrate Giving.” It brings to life the beauty of the adage – “it is better to give, than to receive.” The first film was launched today, Nov. 20, in time for the holiday season on www.baume-et-mercier.com and its [...]

Gabriela Isler Crowned Miss Universe 2013

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Gabriela Isler Crowned Miss Universe 2013

Miss Universe Venezuela, Gabriela Isler was crowned Miss Universe 2013 from Crocus City Hall in Moscow, Russia. The 62nd Annual Miss Universe Competition was broadcast on NBC with a Spanish simulcast on Telemundo. Gabriela Isler is the 7th young woman to take home the Miss Universe crown from Venezuela. The 25 year-old college graduate with [...]

Only Olives from Spain Exclusive Recipes

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Only Olives from Spain Exclusive Recipes

Only olives from Spain and Chef Seamus Mullen unite to bring the Spanish olive to the forefront of the culinary and dining experience, raising awareness of the versatility of the product by unveiling exclusive recipes. This key ingredient in the Mediterranean diet, said to be one of the healthiest diets in the world, is an [...]

Jaguar Super Bowl Commercial on British Villains

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Jaguar Super Bowl Commercial on British Villains

Jaguar has announced it will launch a new brand and product advertising campaign, themed “British Villains,” for the launch of the new Jaguar F-TYPE Coupe. The campaign will include the brand’s first television commercial produced for running in the broadcast of the Super Bowl. The ad is scheduled to have its broadcast debut on Fox [...]

Le Meridien and Tate Launch Film Series

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Le Meridien and Tate Launch Film Series

‘Unlock Art’ is a new series of short films offering an introduction to the world of art. Created by Tate in partnership with Le Méridien Hotels & Resorts, Unlock Art will feature eight short films that put art under the spotlight. Topics range from the history of the nude to humour, performance to pop art, [...]

Pandora Essence Jewellery for Women

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Pandora Essence Jewellery for Women

From today, Nov. 4, women can purchase the Pandora Essence Collection at Concept Stores in select markets around the world. Pandora’s new collection of fine jewellery allows women to express their inner values, says the company. Featuring a slender sterling silver bracelet with an accompanying assortment of charms, hand-finished from precious metals and semi-precious stones, [...]