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Fitness Archive
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Exhibition on the Visual History of Yoga
Posted on May 16, 2013 | No CommentsOpening Oct. 19 at the Arthur M. Sackler Gallery, “Yoga: The Art of Transformation”—claimed to be the world’s first exhibition about the discipline’s visual history—will reveal its meanings and histories over the past 2,000 years. “The Art of Transformation,” on view through Jan. 26, 2014,... -
Obesity to Shorten Life by 10 Years: Research
Posted on March 20, 2013 | No CommentsMany believe that obesity is a curse. But new research suggests that weighty humans won’t have to carry this curse for long, as they are likely to die sooner than they think. Being obese is likely to shorten life by nearly 10 years for America’s... -
Proto Labs Helps Bring Mobility to Amputees
Posted on February 20, 2013 | No CommentsThe ReMotion Knee, a low cost prosthetic knee joint, is the latest winner of the Cool Idea! Award from Proto Labs (NYSE: PRLB), a manufacturer of CNC machined and injection molded parts. Proto Labs launched the Cool Idea! Award in 2011 to give product designers... -
Nutrisystem Offers to Help You Lose Your Weight
Posted on December 27, 2012 | No CommentsAs a new survey conducted online by Harris Interactive on behalf of Nutrisystem among over 3,000 U.S. adults in December, indicates more than half of Americans (54 percent) are planning to make New Year’s resolutions to lose weight. Nutrisystem (NASDAQ: NTRI), a leading provider of... -
Madonna’s Hard Candy Addicted To Sweat
Posted on September 5, 2012 | No CommentsHard Candy Fitness, a global luxury fitness brand co-founded by Madonna, announced today the launch of a new DVD series “Addicted To Sweat” (ATS). The fitness DVD series will feature the exclusive programs created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer. The... -
Swimming Helps Reduce Stress: Speedo Survey
Posted on July 31, 2012 | No CommentsNew international research commissioned by the world’s leading swimwear brand, Speedo, has revealed that swimmers agree that swimming helps to release stress and tension, makes them more confident about the way they look and leaves them feeling mentally refreshed. The fieldwork conducted by leading research... -
Discovery Familia Program to Fight against Obesity
Posted on May 24, 2012 | No CommentsHispanic TV channel Discovery Familia has joined in a second phase of “The President’s Challenge,” a program of the President’s Council on Fitness, Sports and Nutrition (PCFSN). The challenge continues in 2012 with “PALA+,” an initiative that not only promotes the importance of incorporating physical... -
Making a More Bicycle-Friendly America
Posted on May 14, 2012 | No CommentsAs communities from coast to coast celebrate National Bike Month this May, a growing number of Americans are picking up their bikes for recreation, fitness and transportation. According to the U.S. Census Bureau, the number of bicycle commuters nationwide increased 40 percent from 2000 to... -
Oscar Mayer’s “It’s Yes Food” Ad Campaign
Posted on May 2, 2012 | No CommentsThe Oscar Mayer brand is rolling out an advertising campaign to support the launch of Oscar Mayer Selects, a complete line of meats that have no artificial preservatives. The humorous and contemporary campaign, “It’s Yes Food,” marks a new direction for the Oscar Mayer brand... -
How to Get into Summer Ready Shape
Posted on April 26, 2012 | No CommentsWith the heat and summer sun comes the time that most men look forward to and most women dread – bathing suit season. There is no need to fret! Lady Foot Locker joins forces with Harley Pasternak, New Balance brand ambassador and co-host of ABC’s... -
Want to Be Slim, Calm, and Sexy?
Posted on March 28, 2012 | No CommentsHere’s a plan for you. From nutrition expert Keri Glassman, RD, comes the Slim Calm Sexy Diet. The book provides a unique lifestyle plan that empowers readers to take control of their forks and focus on a new way of eating—one that is not just... -
Subaru “Work Play Love” Tour for Work-Life Balance
Posted on March 14, 2012 | No CommentsSubaru of America kicks off its new “Work Play Love” Tour by bringing the all-new 2012 Impreza and fresh air therapy breaks to like-minded companies and their employees. “Subaru is visiting companies that are recognized for having a positive work-life balance,” said Todd Lawrence, promotions...
