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How Dove Cares about Women’s Armpits

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How Dove Cares about Women’s Armpits

Unilever’s personal wash brand Dove feels that armpits are one of the most neglected body parts. Many women do not even think of their armpits as skin and, therefore, deprive them of the care and attention they give the rest of their bodies. Without even realizing it, Dove observes, women are damaging their underarms when [...]

Megan Fox Gets Avon for Valentine’s Day

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Megan Fox Gets Avon for Valentine’s Day

This Valentine’s Day, Avon launches the new sensual fragrances Avon Instinct for Her and Him with actress Megan Fox as the face of the scents. When asked about her perfect Valentine’s Day, Megan Fox reveals she’s not much for flowers or candy. Instead, the iconic beauty says she melts when her husband gives her sentimental [...]

Heineken Launches The Odyssey TV Campaign

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Heineken Launches The Odyssey TV Campaign

Heineken has unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. The premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the main character’s adventures aboard a cruise ship as he [...]

Kate Upton to Walk with Sam Edelman

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Kate Upton to Walk with Sam Edelman

For the second year, Kate Upton will be the face of Sam Edelman’s spring advertising campaign. The campaign was shot by photographer Craig McDean on a private beach in California. Trey Laird directed the campaign styled by Karl Templer. “Kate is the model of the moment, and I’m thrilled to have her as the face [...]

Anything Is Possible for Barbie

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Anything Is Possible for Barbie

Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible,” the popular doll is debuting a new brand anthem to kick off 2014. The pop song will be voiced by all-girl group and music sensation Fifth Harmony. The partnership with Epic Records / SYCO recording artists Fifth Harmony includes the global debut of the [...]

AXE Hair Teams Up with Football Stars

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AXE Hair Teams Up with Football Stars

Football players—Eric Decker and AJ McCarron—are partnering with AXE Hair to introduce a new line of gels. In a new AXE Hair video on the AXE YouTube Channel, Decker talks about some of the most awkward gelled looks he rocked in his younger years and how the new AXE Hair gels provide him with the [...]

Jim Beam with Mila Kunis to Make History

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Jim Beam with Mila Kunis to Make History

Jim Beam, the world’s leading Bourbon, and actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide. [...]

Alyson Hannigan New Face for Pandora Jewelry

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Alyson Hannigan New Face for Pandora Jewelry

Pandora Jewelry, a luxury jewelry brand, announces American actress Alyson Hannigan as the new face for Spring 2014. Hannigan, most notably known for her roles in Buffy the Vampire Slayer and CBS’ How I Met Your Mother will be featured in Pandora’s print and digital advertisements throughout North America beginning Mother’s Day. “I’m delighted to [...]

Have You Met the Maytag Man?

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Have You Met the Maytag Man?

The Maytag Man is the machine – nestled in the kitchen baking a turkey, potatoes, and mini cupcakes. He performs each task that an appliance would perform – cleaning and washing with the diligent focus, says appliance manufacturer Maytag. The company has launched an integrated marketing campaign introducing the new face of the brand, the [...]

Mara Roszak Is Hair Stylist for L’Oreal Paris

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Mara Roszak Is Hair Stylist for L’Oreal Paris

L’Oreal Paris, a global beauty brand, welcomes celebrity hairstylist Mara Roszak to the brand’s roster of experts. Known for creating some of the most talked-about red carpet looks and coined a “rising star” of Hollywood hair, Mara will lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oreal Paris [...]

Angel Candice Swanepoel Reveals Victoria’s Secret

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Angel Candice Swanepoel Reveals Victoria’s Secret

Victoria’s Secret launches the sexy 2014 swim collection, which coincides with the release of the brand’s coveted Swim Catalogue. This year’s Swim Catalogue was inspired by “Angel Journey’s” to the most glamorous beach destinations in the world. The first catalogue in the series was shot by fashion photographer Russell James in Saint-Tropez, France. Angel Candice [...]

Gisele Bündchen Is Pantene’s New Ambassador

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Gisele Bündchen Is Pantene’s New Ambassador

Beginning in January 2014, Pantene, a hair care brand, and supermodel Gisele Bündchen are coming together. Bündchen will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. The international supermodel has been representing Pantene in Brazil since 2007. “I feel my hair [...]