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Callaway Golf Signs Phil Mickelson

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Callaway Golf Signs Phil Mickelson

Callaway Golf (NYSE: ELY) announced Wednesday that longtime Staff Professional Phil Mickelson has signed a multiyear extension with the company. “When I joined the team at Callaway 10 years ago, I knew I was making the best decision of my career,” Mickelson said. “And I feel even stronger about that decision today. Backed by innovative [...]

David Beckham Raises a Toast to Travellers in Cannes

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David Beckham Raises a Toast to Travellers in Cannes

David Beckham, partner with Diageo in its new HAIG CLUB whisky, raised a toast to global travellers when he flew into Cannes Tuesday for TFWA World Exhibition & Conference 2014, an annual duty free trade show. Beckham’s surprise visit to the show was part of a world tour during which he is promoting HAIG CLUB, [...]

MS Dhoni Supports Ranchi Team of Hockey India League

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MS Dhoni Supports Ranchi Team of Hockey India League

Hockey India League today announced Captain of India Cricket Team, MS Dhoni in support of Sahara India Pariwar as the new franchisee owners for the Ranchi team. Coining the team Ranchi Rays, MS Dhoni was himself present for the announcement conference held in Ranchi today alongwith Abhijit Sarkar, head-Corporate Communications, Sahara India Pariwar and director [...]

Nike Targets $7B from Women’s Business by 2017

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Nike Targets $7B from Women’s Business by 2017

Nike (NYSE:NKE) has unveiled its new Spring / Summer 2015 Women’s collections in New York City with 27 of the world’s top athletes. The company is showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business. “Sport and fitness are powering a [...]

Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

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Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer. The campaign launches in the U.S. this weekend (9/20). [...]

Ten Sports and WWE Expand Partnership in India

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Ten Sports and WWE Expand Partnership in India

WWE (NYSE:WWE) and Ten Sports have extended their television distribution agreement for five more years through 2019 while growing their partnership beyond WWE’s weekly flagship programming to include localized content, more languages, and live events. In addition to the continued broadcasts of WWE’s flagship programs Raw, SmackDown, NXT and monthly pay-per-view specials, starting January 1, [...]

Victoria’s Secret Supermodel Alessandra Ambrosio’s Sport Bra

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Victoria’s Secret Supermodel Alessandra Ambrosio’s Sport Bra

Supermodel Alessandra Ambrosio introduced the new Incredible by Victoria’s Secret Front-Close Sport Bra Tuesday in Columbus, Ohio. She greeted fans at Victoria’s Secret Stores at both Easton Town Center and Polaris Fashion Place. Incredible by Victoria’s Secret Sport Bra is now available with the front-close feature. The zip-front closure allows for easy on and off [...]

Do Not Curse Indian Cricket Team for Its Defeat in England

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Do Not Curse Indian Cricket Team for Its Defeat in England

Do Not Curse Indian Cricket Team for Its Defeat in England By Rakesh Raman India suffered a crushing 3-1 defeat from England in the 5-match test cricket series that concluded Sunday. People in India are angry with captain M.S. Dhoni and his men who have always given a bad name to the country whenever they [...]

Conrad Bassett-Bouchard Wins Scrabble Championship

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Conrad Bassett-Bouchard Wins Scrabble Championship

After five days of consecutive play, Conrad Bassett-Bouchard of Portland, OR was named the winner of 2014 National Scrabble Championship. Bassett-Bouchard, 24, defeated several top Scrabble players, including defending four time consecutive champion Nigel Richards, and received a cash prize of $10,000. The tournament gathered a diverse group of more than 500 Scrabble players at [...]

Target to Sponsor Women’s Pro Surfing Competition

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Target to Sponsor Women’s Pro Surfing Competition

Target Corp. (NYSE: TGT), along with the Association of Surfing Professionals (ASP), announced that the retailer will be the title sponsor of this season’s Maui Women’s Pro, November 22 through December 6, 2014 in Honolua Bay, Maui. The Target Maui Pro presented by Schick Hydro Silk will return the world’s best female surfers to the [...]

Chris Evert Brings Chrissie by Tail Line of Tennis Apparel

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Chris Evert Brings Chrissie by Tail Line of Tennis Apparel

Legendary tennis star Chris Evert and Tail Activewear have collaborated on a new line of women’s tennis and active clothing. Inspired by Ms. Evert, the new line will be branded “Chrissie by Tail” or “Chrissie” and will be distributed exclusively by Tail Activewear. “Chris pushed our team to elevate design and performance and helped us [...]

Nanjing’s Youth Olympic Village Ready to Receive Athletes

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Nanjing’s Youth Olympic Village Ready to Receive Athletes

The Youth Olympic Village (YOV) will officially open its doors on August 12th to receive more than 6,000 residents including athletes, team officials, Young Ambassadors and reporters. The YOV will provide accommodation, catering, transportation, medical, and training services along with fun workshops for its residents during the Games. The YOV is the heart of the [...]

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