Sports Archive

  • beard

    Revealing the Secrets of Hockey Playoff Beards

    No one takes beards more seriously than pro hockey players and their fans, who toss their blades each April when the playoffs begin, says Royal Philips Electronics. The road to the championship is long, and the beards even longer, it says. Which begs the question,...

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  • coca

    Coca-Cola Anthem for the London Olympic Games

    Fusing the sounds of sport and music, Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign, launched globally on Wednesday, May 16. Available for purchase online, the exclusive track is the centerpiece of the brand’s Move to the Beat campaign. The...

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  • redbull

    Red Bull X-Fighters: Todd Potter Is King of the Hills

    Todd Potter was the master of the 60-foot high step-up that scared half of the field away from the biggest hill jump ever included in a Red Bull X-Fighters course. Potter, hailing from Temecula, California, an hour from Glen Helen, beat Frenchman Thomas Pages in...

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  • longines

    Longines: Timekeeper of the Kentucky Derby

    Longines, the Swiss watchmaker, was the Official Watch and Timekeeper of the 138th annual Kentucky Derby at Churchill Downs. Chronograph watches from the new Longines Saint-Imier Collection, named after the company’s birthplace, were awarded to I’ll Have Another’s winning owner J. Paul Reddam, trainer Doug...

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  • upton

    Supermodel Kate Upton Goes with Axe Shower

    To celebrate the launch of Unilever brand Sport Blast, AXE is partnering with Kate Upton and pro football player Jason Pierre-Paul. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which...

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  • helmet

    MLB Players to Debut New Batting Helmet

    Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation (NYSE: JAH), added its new S100 Pro Comp batting helmet line to its on-field assortment of protective headwear during Major League Baseball (MLB) Opening Day festivities last week.  Rawlings is the Official Batting Helmet and...

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  • rhys

    Hyundai Calls Rhys Millen for Formula Drift Series

    Hyundai Motor America has announced its continued partnership with Rhys Millen Racing (RMR) to compete in the 2012 Formula Drift series. Hyundai will be lead sponsor of the RMR Genesis Coupe driven by former Formula Drift champion and acclaimed stunt driver, Rhys Millen. Available at...

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  • rrpicb

    May Madness Begins with IPL Cricket in India

    By Rakesh Raman You’d have heard about NCAA tournament, which is also known as March Madness in the U.S. Here in India, it’s time for the madness of another type – cricket madness – in the form of Indian Premier League (IPL) cricket tournament, which...

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  • lgncaa

    NCAA Coaches Face Off at LG Home Court Challenge

    Bobby Hurley, former All-American guard at Duke and current assistant coach of the University of Rhode Island men’s basketball team, and Travis Ford, two-time SEC tournament MVP at Kentucky and current Oklahoma State University head coach, traded in their playbooks for chore lists at the...

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  • tiger

    Tiger Woods to Play New Game on Facebook

    Tiger Woods and his Foundation have launched a fundraising campaign where fans can send 10 deserving students to college through the Earl Woods Scholarship Program. Created in 2006, the program includes tuition, financial assistance, admissions counseling, dedicated mentors, specialized internships and workshops for scholars accepted...

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  • paula

    Paula Radcliffe in Pampers Little Athlete Campaign

    Pampers, a P&G brand, has teamed up with Paula Radcliffe, Olympic Games marathon runner and mum to Raphael (18 months) and Isla (4 years), to launch the ‘Pampers Little Athlete’ campaign. Paula Radcliffe says, “As an Olympic Games athlete I know how effort and determination...

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  • lmc

    ‘James Bond’ on a New Mission for Olympic Games

    The James Bond movie star Daniel Craig will open the 2012 Olympic Games to be held in London. Reportedly, he has been personally invited by Queen Elizabeth to open the games in a totally dramatic style to make the event a memorable one for people...

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