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Six Athletes Join Budweiser Team for Rio Olympic Games

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Six Athletes Join Budweiser Team for Rio Olympic Games

The official beer sponsor of Team USA has recruited six athletes to join Team Budweiser for the Rio 2016 Olympic and Paralympic Games. From a decathlete to a Paralympic triathlete to a Gold Medalist in Women’s Soccer, each member’s story, personality and commitment to not taking short cuts reflects Budweiser’s all-American values, Budweiser said. Team [...]

Budapest Launches Olympic 2024 Bid

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Budapest Launches Olympic 2024 Bid

The city of Budapest officially launched on Thursday its bid to host the Olympic and Paralympic Games in 2024. The timing is appropriate, as this week Hungary also celebrates its part in the founding of the modern Olympics and the first gold medal ever won for the country in the 1896 Olympic Games. A programme [...]

Neymar to Lead Brazil’s Gold Quest at Rio 2016 Games

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Neymar to Lead Brazil’s Gold Quest at Rio 2016 Games

The way looks open for football superstar Neymar to pursue Olympic glory in his home country at the Rio 2016 Games after his club, Barcelona, sent a letter to the Brazilian Football Federation (CBF) saying he would be released for the tournament. The CBF confirmed Friday that Barcelona would allow the player to take part [...]

Virat Kohli: Player of the T20 Cricket Tournament

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Virat Kohli: Player of the T20 Cricket Tournament

India’s top-order batsman Virat Kohli was named as the men’s player of the tournament at the conclusion of the ICC World Twenty20 2016 at Eden Gardens in Kolkata on Sunday. This is the second successive time Kohli has won the award, after he was also named as the player of the 2014 tournament in Bangladesh [...]

Columbia Announces PGA Players for New Golf Collection

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Columbia Announces PGA Players for New Golf Collection

Columbia Sportswear has announced the roster of PGA athletes who will wear and promote the brand’s recently launched Columbia Golf line. Ten PGA players will compete in Columbia’s Golf collection of performance apparel and outerwear on the 2016 PGA tour. The PGA players competing in the Columbia Golf collection this season are: Jon Curran Robert [...]

Score More: How Victoria’s Secret Angels Play Football

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Score More: How Victoria’s Secret Angels Play Football

Just in time for the big game and Valentine’s Day, Victoria’s Secret Angels Adriana Lima, Alessandra Ambrosio, Elsa Hosk, Jasmine Tookes and Taylor Hill return to the field for an epic game of football in the new “Score More” video. [ Victoria’s Secret Releases the Swim 2016 Catalogue ] In this online exclusive “The Angels” [...]

Coca-Cola Ropes in Jordan Spieth for Sports Marketing

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Coca-Cola Ropes in Jordan Spieth for Sports Marketing

Coca-Cola announced Wednesday that golfer Jordan Spieth will become an ambassador for the brand’s sports marketing campaigns and beyond. The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Golf fans can expect to see Spieth promote the company’s Dasani brand as well. [ [...]

Nominees for FIFA Ballon d’Or Awards Revealed

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Nominees for FIFA Ballon d’Or Awards Revealed

The contenders for this year’s FIFA Ballon d’Or Award for the best player of 2015 and for the FIFA Women’s World Player of the Year 2015 Award have been announced. The nominees for the FIFA Ballon d’Or are, in alphabetical order: Cristiano Ronaldo (Portugal / Real Madrid), Lionel Messi (Argentina / FC Barcelona) and Neymar [...]

David Beckham: Sexiest Man Alive

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David Beckham: Sexiest Man Alive

According to Time Inc.’s People, David Beckham is confident bending it like you-know-who, rocking a bespoke suit, even posing practically shirtless at a People photo shoot. But at heart, he’s a self-effacing East London boy, who can’t believe he scored People’s 30th anniversary Sexy Man crown. “I never feel I’m sexy,” the soccer icon told [...]

NBA All-Star Blake Griffin Stars in Kia Ad Campaign

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NBA All-Star Blake Griffin Stars in Kia Ad Campaign

NBA All-Star Blake Griffin is back in a series of four new television commercials for Kia’s Optima midsize sedan, and he’s bringing his signature brand of satirical comedy with him. The multiplatform campaign, which includes television, digital and social media elements, debuts during Kia NBA Tip-Off 2015. In the campaign, everyday people get in the [...]

Cricket Council and UNICEF Unite for Children

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Cricket Council and UNICEF Unite for Children

The International Cricket Council (ICC) and UNICEF announced Wednesday a five-year partnership to advocate on behalf of the world’s most disadvantaged children. Every year 5.9 million children die before their fifth birthday from mostly preventable causes; over half a billion children live in extreme poverty; and 59 million primary school-aged children do not go to [...]

Sachin Tendulkar to Play Cricket in the U.S.

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Sachin Tendulkar to Play Cricket in the U.S.

Global cricket icons Sachin Tendulkar and Shane Warne will headline a star-studded lineup of cricket players from around the world in the inaugural “Cricket All-Stars,” a three-game series in New York City, Houston, and Los Angeles. The historic tour marks the first time these legends have played in the U.S., and also renews the famous [...]

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