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Hyundai Golf Ambassador: David Feherty

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Hyundai Golf Ambassador: David Feherty

Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA TOUR player David Feherty as the company’s first golf ambassador. In this role, Feherty will be the voice and face of Hyundai Golf, lending to golf initiatives, making appearances at Hyundai sponsored golf events and starring in [...]

David Beckham to Help Create New Wardrobe for Men

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David Beckham to Help Create New Wardrobe for Men

Fashion brand H&M has announced the expansion of its relationship with sport and style icon David Beckham. For spring 2015, David will choose his favorite H&M menswear pieces to create Modern Essentials Selected by David Beckham. It will kick-off with a campaign filmed by director Marc Forster. David Beckham has also created a new spring [...]

Major League Soccer Most Valuable Player Award

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Major League Soccer Most Valuable Player Award

Major League Soccer announced Thursday it has named its Most Valuable Player award after American soccer legend Landon Donovan, who retired in December after playing 14 seasons in the League. Since 1996, the MLS MVP award has been presented annually to the individual deemed most valuable to his club by players, management and the media. [...]

Recycled Plastic Bottles Used to Make Nike Kit for Indian Cricket Team

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Recycled Plastic Bottles Used to Make Nike Kit for Indian Cricket Team

Team India and Nike today unveiled the new One Day International kit that the Indian Cricket team will sport starting January 18th in Australia. According to Nike, the new lightweight team kit combines high performance innovation with sustainability: each kit (jersey and bottoms) is made out of an average of 33 recycled plastic bottles. Nike, [...]

Cricket: Team India for Tri-Series and World Cup Announced

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Cricket: Team India for Tri-Series and World Cup Announced

According to BCCI (Board of Control for Cricket in India), the All-India Senior Selection Committee met in Mumbai today and selected the Indian team for the Tri-series between India, Australia and England to be played in Australia. The Indian team for the ICC Cricket World Cup 2015 to be played in Australia / New Zealand [...]

Under Armour Signs Tennis Player Andy Murray

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Under Armour Signs Tennis Player Andy Murray

Performance footwear, apparel, and equipment brand Under Armour announced Tuesday the addition of professional tennis player Andy Murray to its roster of world championship athletes. As part of the 4-year partnership, Murray will wear Under Armour apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, [...]

NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign

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NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign

NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome and an [...]

Over 40,000 Runners to Participate in Tel Aviv Marathon

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Over 40,000 Runners to Participate in Tel Aviv Marathon

More than 40,000 runners are expected to descend upon Tel Aviv to participate in the 2015 Tel Aviv Marathon. Taking place on February 27th, 2015, runners from Israel and abroad will participate together in Israel’s international sports event. The 42.195 km long marathon ends next to Ganey Yehoshua Park with an after-party for the participants [...]

Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear

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Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear

The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE:PVH), announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and [...]

Danica Patrick Drives the “Healthy Driven” Initiative

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Danica Patrick Drives the “Healthy Driven” Initiative

Edward-Elmhurst Healthcare is announcing “Healthy Driven,” an initiative to position one of the larger health systems in Illinois as devoted to helping patients move their health forward. In the coming months, race car driver Danica Patrick will be featured as the spokesperson in a Healthy Driven marketing blitz that includes TV and radio commercials, newspaper [...]

Madison Bumgarner: Sports Illustrated Sportsman of the Year

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Madison Bumgarner: Sports Illustrated Sportsman of the Year

San Francisco Giants pitcher Madison Bumgarner is the 2014 Sports Illustrated Sportsman of the Year, it was announced Monday. The Giants’ lefthander turned in a season for the ages highlighted by two World Series wins and a five-inning save in Game 7 on two days rest to lead his team to its third world championship [...]

WWE Sponsors Wrestling Competition in India

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WWE Sponsors Wrestling Competition in India

As part of its ongoing efforts to identify, encourage and nurture talent in India, WWE sponsored a Kushti (wrestling) competition in Mohali, India today. The event was flagged off by WWE Superstar William Regal, general manager of WWE NXT. Over 200 wrestlers from Haryana, Uttar Pradesh, New Delhi, Punjab, Jammu and other parts of India [...]

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