Danica Patrick takes to the track with a new primary sponsor as the blue-and-white No. 10 Aspen Dental Chevrolet SS makes its debut at the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway this weekend. And she’d do it sporting a blue firesuit selected by fans who voted in the Danica’s [...]

Honeywell (NYSE: HON) Turbo Technologies will boost the engines of the Scuderia Ferrari Formula 1 car in 2014. Formula 1 is adopting a new rules package that requires cars to be turbocharged marking a new technical era for the global motorsport racing. Honeywell will support the Scuderia Ferrari team with the technical challenge of moving [...]

Harley-Davidson Motor Company is heating up the beginning of the 2014 riding season at the 73rd Annual Daytona Bike Week with new model demo rides and all event activities consolidated into an expanded display. “We’re hosting a series of rides, demos and activities that our fans will not want to miss,” said Paul James, Harley-Davidson [...]

Hall of Fame shortstop, Ozzie Smith, teams up with Budweiser to petition White House to make MLB Opening Day a National Holiday. The WhiteHouse.gov petition submitted by official beer of Major League Baseball (MLB) needs 100,000 signatures for Administration review. In order for MLB Opening Day to be considered for a day of national observance, [...]

The North Face launched Monday a digital training platform in tandem with its new Mountain Athletics training apparel and footwear collection. The Mountain Athletics Collection, which is now available at retail stores and online, offers the durability and full range of motion necessary for intense functional training exercises. According to the company, the Mountain Athletics [...]

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser has revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under the [...]

Pepsi has announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van Persie, [...]

Major League Soccer (MLS) announced that David Beckham has exercised his option for an MLS expansion team, and he has selected Miami as the city for the new club. Beckham’s ownership group will now work with MLS and local officials to finalize a deal for a world-class soccer stadium. “We appreciate all that David has [...]

To spark youth interest in science, technology, engineering and math (STEM), Time Warner Cable brought 300 students from local Boys & Girls Clubs to “Connect a Million Minds Day” at Time Warner Cable Studios in Manhattan’s Meatpacking district on Feb. 1. Professional football player Victor Cruz and Food Network chef and personality Anne Burrell hosted [...]

Amid a mid-winter blizzard — of confetti – linebacker Malcolm Smith of the Seattle Seahawks continued a magical tradition Sunday night following his team’s 43-8 rout of the Denver Broncos in Super Bowl XLVIII. Rising from the frenzied, on-field hoopla moments after his team captured the National Football League championship, according to Walt Disney World, [...]

Football players—Eric Decker and AJ McCarron—are partnering with AXE Hair to introduce a new line of gels. In a new AXE Hair video on the AXE YouTube Channel, Decker talks about some of the most awkward gelled looks he rocked in his younger years and how the new AXE Hair gels provide him with the [...]

Andrés Iniesta who scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Powerade is a brand of The Coca-Cola Company. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers [...]