Sports Archive

  • NASCAR Driver Clint Bowyer

    KFC Goes with NASCAR Driver Clint Bowyer

    When KFC launched Original Recipe Boneless in mid-April, company executives said it was on the fast track to success. Now, the product really is on the fast track as KFC Original Recipe Boneless is the sponsor for NASCAR driver Clint Bowyer’s No. 15 Toyota at...

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  • Sheryl Crow

    Sheryl Crow to Perform for Coke Zero Concert

    Nine-time GRAMMY winner Sheryl Crow, whose long list of hits include “All I Wanna Do,” “Soak Up The Sun” and her latest single “Easy,” will perform a hour-long pre-race concert prior to the 55th annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series...

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  • Pikes Peak International Hill Climb

    Honda to Sponsor Pikes Peak Hill Climb

    Honda announced Tuesday that it is making a major commitment to the 2013 running of the Pikes Peak International Hill Climb, as both a sponsor and race participant, with plans to field products in nine race classes, a first for any OEM in a single...

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  • Aaron Hernandez

    Football Star Aaron Hernandez Goes with PUMA

    Sportlifestyle brand PUMA announced Wednesday a two-year partnership with professional football player Aaron Hernandez who will become a face of the brand’s training category. New England tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work...

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  • SEA Games

    Dentsu to Promote SEA Games in Myanmar

    Leading advertising agency Dentsu announced today that its overseas subsidiary Dentsu Sports Asia has been appointed by the government of the Republic of the Union of Myanmar as its sponsorship management consultant for the 27th Southeast Asian Games (SEA Games) to be held in Naypyidaw,...

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  • Special Olympics USA Games

    WWE Is Founding Partner for Special Olympics

    Integrated media organization WWE (NYSE: WWE) announced Sunday it has become a Founding Partner for the 2014 Special Olympics USA Games, a national sporting event taking place in New Jersey June 14-21, 2014. The announcement was made on stage during WrestleMania 29 at MetLife Stadium...

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  • Red Bull Flugtag

    Apply to Fly for Homemade Flying Competition

    Taking off Thursday and landing on Saturday, Sept. 21, is the first-ever National Red Bull Flugtag, a homemade, human-powered flying craft competition. Events will take place simultaneously in Washington DC, Long Beach, Miami, Chicago and Dallas/Fort Worth. Aspiring aviators can apply at www.redbullflugtagusa.com until June...

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  • Sebastian Vettel

    Infiniti Hires Formula One World Champion

    Infiniti announced Wednesday that Sebastian Vettel, Infiniti Red Bull Racing driver and triple Formula One World Champion, joins as director of Performance for the automotive brand. This latest announcement extends and enhances Vettel’s relationship with Infiniti which formally began in 2011. In this capacity, Vettel...

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  • Arnold Schwarzenegger and Bruno Sammartino

    Arnold Schwarzenegger to Honor Bruno Sammartino

    WWE (NYSE:WWE) announced Monday that Hollywood icon, bodybuilding legend and former Governor of California, Arnold Schwarzenegger, will induct Bruno Sammartino into the WWE Hall of Fame. The ceremony will be held at Madison Square Garden on Saturday, April 6, 2013 as part of WrestleMania Week....

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  • Wrestling Dream

    Keeping Wrestling Dream Alive at Olympic Games

    USA Wrestling, in conjunction with its Committee to Preserve Olympic Wrestling (CPOW), has created a national marketing and public relations campaign entitled “2020 Vision: Wrestling, Keep The Dream Alive,” announced at the NCAA Div. I Wrestling Championships in Des Moines on Friday. The campaign has...

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  • Bipasha Basu

    Bollywood Beauty Bipasha Basu Loves Tigers

    Discovery Communications TV network Animal Planet is back with its month-long programming special – Where Tigers Rule – to celebrate India’s national animal and bring to the fore engaging and varied stories on this magnificent animal from India and around the world. Premiering every night...

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  • Aly Raisman

    Aly Raisman to Inspire Young Gymnasts

    Nestle’s Poland Spring brand natural spring water and two-time Olympic gold-medalist Aly Raisman will be at the American Cup at the DCU Center in Worcester, Mass. to celebrate her preparations for 2016 with fans. Poland Spring was Raisman’s first New England sponsor after returning from...

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