Celebrated Athletes Form the M Foundation

Mission Skincare, an athlete-engineered skincare line, has launched The M Foundation, a non-profit organization to promote healthy athletic performance on the field. It will also recognize charitable achievements of young athletes off the field.

“With role models like Serena Williams, Mia Hamm and David Wright involved, we’re showing young athletes the way to be true leaders in the world,” says Ray Sozzi, executive director of The M Foundation.

“This foundation is poised to make a difference in the lives of young athletes across the U.S. and around the world.”

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The M Foundation aims to ignite the social impact objective of the brand forged by some of the world’s greatest athletes such as Serena Williams, Steve Nash, David Wright, Billie Jean King, Mia Hamm, Amanda Beard, Sergio Garcia, Georges St-Pierre, Gretchen Bleiler and Alonzo Mourning.

At the core of The M Foundation are athletes “on a mission” to educate and inspire America’s youth to perform their best within and outside the arena of athletic competition.

“It’s an honor to be part of this groundbreaking cause,” stated Billie Jean King. “We are excited to inspire the next generation of athlete role models and The M Foundation is set up to do just that.”

Mission Skincare is committing $1 million of initial funding to The M Foundation to help meet its two main objectives: to educate young athletes about healthy athletic performance and to inspire young athletes to perform off the field of play with their charitable work.

On an ongoing basis, the company will be contributing 10% of its operating profits to help fund the foundation and, for their launch, the co-founders behind Mission Skincare have agreed to donate 100% of the profits from all product sales at Missionskincare.com for the next 60 days to The M Foundation.

On the research and awareness front, The M Foundation will fund specific athlete-focused surveys, studies and research to better understand current health risks affecting young athletes. It will identify potential solutions to address and minimize those risks in the future.

The M Foundation website is at: www.theMfoundation.org.

In 2008, Mission Skincare was launched as a “blended value” enterprise, fusing insights from some of the most celebrated athletes in the world with insights from leading skincare scientists and dermatologists to create Athlete-Engineered skincare products.

They came together to develop a line of sophisticated formulations designed to protect, strengthen and hydrate skin, helping anyone with an active lifestyle to prepare, perform and recover from any type of exercise.

Mission Skincare is available at select sports specialty and health & beauty retailers including Dick’s Sporting Goods, Lady Foot Locker, Sport Chalet, GNC and CVS/pharmacy, as well as at www.missionskincare.com.

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