Charmin Promises Charm in Your Toilets

Toilet paper brand Charmin is leaving no stone unturned to provide a colorful ambiance even in your toilets. Joining in the seasonal spirit of tree lightings and window displays, Charmin decorated its fifth-annual seasonal restrooms in New York City by decking the stalls with a colorful array of toilet seat covers.

Moreover, the Procter & Gamble (P&G) brand had recently roped in beauty queen Kim Kardashian for New York residents and a crowd of excited holiday shoppers to officially open the fifth consecutive year of the Charmin Restrooms.

These restrooms will offer a free, clean and family-friendly place to “enjoy the go” during this busy holiday shopping season. (Read: Kim Kardashian Gets into Charmin Restrooms)

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The new designs, created on Kohler-donated seat covers, were crafted by participants in this year’s Charmin Go Nation competition. Erica C. representing Arizona was declared the challenge winner based on the judging criteria of creativity and state/district pride. 

The Charmin Go Nation challenge, in which passionate potty-goers from across the country are vying for a chance to win the title of Charmin King or Queen of the Throne and take home a $50,000 stipend, began on Nov. 23 – opening day for the Charmin Restrooms – and will continue through Dec. 28. 

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The top five contenders, selected from semi-finalists from around the country, will be flown to New York City for three days and two nights to compete in person for the $50,000 prize. 

This year’s Charmin Restrooms feature comfortable lounge areas along with special features such as an oversized toilet photo-op, potty dance stage, giant smartphone-inspired video display and a social media kiosk area.

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The Charmin Restrooms are located at 142 West 42nd Street in Times Square between 6th Avenue and Broadway and will be open to the public seven days a week from 10:00 a.m. – 9:00 p.m. through Dec. 31. 

They will be open until 6:00 p.m. on Christmas Eve and until 3:00 p.m. on New Year’s Eve, but closed on Christmas Day, the company informs. 

Charmin has been among the most popular toilet paper brands. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong – super premium two-ply toilet paper; Charmin Basic – a one-ply toilet paper; Charmin Sensitive – with gentle and soothing lotion; and Charmin Freshmates – flushable moist wipes.

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Rakesh Raman