Pizza Hut has announced the availability of Cheesy Bites Pizza. Adorned by 28 pullable, dippable, poppable cheese-filled morsels around the crust, the Cheesy Bites Pizza combines taste perfection with a little “food fun,” says the company.
“From our signature Stuffed Crust to recent creations like P’Zone and the Big Dinner Box, Pizza Hut is known for pushing the envelope on innovation and building menu items that keep consumers talking,” said Kurt Kane, Pizza Hut CMO. “But nothing captures the attention of our customers quite like the fan favorite Cheesy Bites Pizza. With Cheesy Bites, you’re getting our mouth-watering pizza surrounded by cheese-filled miracles that can take pizza night from good to great.”
To usher this pizza into the spotlight, Pizza Hut is introducing the Cheesy Bites Gang, a band of 28 characters that have commandeered the Pizza Hut Facebook page (facebook.com/pizzahut) to share their exploits with the brand’s fans.[ Also Read: Why and How Companies Use Facebook ]
The company will also bring the rambunctious bites to life on the streets with a weekly Cheesy Bites Reality Reel. Starting April 30, Pizza Hut will ask Facebook fans to choose from a list of activities to be carried out in public by life-size Cheesy Bites and shared via a weekly video.
To make Cheesy Bites Pizza, Pizza Hut takes a large pizza and surrounds the perimeter with 28 cheese-filled bites that take the place of a traditional crust edge. The pizza is accompanied by marinara sauce, perfect for dipping the bites. A large 1-topping Cheesy Bites Pizza is for $11.99.