Chic Outlet Shopping has launched the Chic Guide to Europe 2012 – a media campaign in association with Condé Nast publications and supported by a collection of short films featuring a star-studded roll call of international names, each filmed on location at the Chic Outlet Shopping Villages.
The Chic Guide to Europe 2012 represents a seven-year alliance between the world-leading publishing house and Chic Outlet Shopping.
The ambassadors starring in the campaign represent Brazil, Germany, USA, UK, China and Russia. Matthew Williamson (Vanity Fair UK, Condé Nast Traveller UK), Olivia Palermo (Vanity Fair USA), Karolína Kurková (Vogue Russia), Beatrix Ong (Vogue China), Helena Christensen (Vogue Germany) and Déborah Bloch and Júlia Bloch Anquier (Vogue Brazil).
The print campaign will be placed across an international portfolio of Condé Nast titles and features interviews with the ambassador, revealing their top fashion trends for spring/summer and their personal insight into the nine Chic Outlet Shopping Villages.
In parallel, the digital campaign placed on corresponding Condé Nast websites will reach more people through video pre-rolls and social media outreach.
Produced in house, the campaign was shot on location in six of the nine Villages, and in keeping with the international flavour of the campaign, multi-lingual ambassadors introduce the Village films not only in English but in Chinese (Beatrix Ong), Russian (Karolína Kurková), Brazilian Portuguese (Déborah Bloch and Júlia Bloch Anquier) and German (Helena Christensen).
The Chic Guide to Europe 2012 is also available to view at ChicOutletShopping.com with subtitles in 14 languages – English, French, Spanish, Italian, German, Flemish, Russian, Chinese, Portuguese, Korean, Turkish, Japanese, Catalan and Arabic.
Chic Outlet Shopping is a collection of luxury outlet Villages by Value Retail, a company to specialize in the development and operation of luxury outlet shopping villages.