China’s leading location-based social mobile app Jiepang has partnered with Starbucks to launch a creative holiday promotion to reward smartphone users for using the Jiepang app to “check-in” at any of the over 200 Starbucks stores in Eastern China.
From Nov 8 to Dec 17, Jiepang users who “check-in” at a Starbucks store in Shanghai, Jiangsu and Zhejiang provinces will receive a virtual Starbucks badge.
When the number of badge issued hits 20,000, the Christmas rewards will be unlocked, and those who have collected the badge will be able to enjoy a free upgrade – a bigger size of drink at Starbucks between Dec 17 and Dec 25.[ Also Read: Starbucks Opens 500th Store in Mainland China ]
Jiepang users with NFC enabled smartphones, for example, Google Nexus S and Nokia C7 etc, will also be able to experience checking in by waving their phone over a NFC postcard that will be placed on the community boards inside the Starbucks stores.
“Jiepang users love checking into Starbucks, and they love checking in during the holidays as they would like to share with friends the delightful moments of life,” said David Liu, founder and CEO of Jiepang. “We are passionate about using the newest mobile technologies, such as NFC, to make an amazing experience of sharing real life.”
“Starbucks is proud to partner with Jiepang for our Christmas campaign,” said Lu Huang, marketing director of President Starbucks Coffee Shanghai. “We’ve seen that customers are increasingly embracing the use of social media to share their Starbucks moments, especially during holiday seasons. The partnership with Jiepang enables us to acknowledge and reward this important part of Starbucks fourth place experiences.”
Starbucks considers home, workplace and Starbucks stores as the first three places of engagement and the online world to be the fourth one.