China’s Social App Jiepang for Nokia Phones

China’s leading location-based social app, Jiepang is teaming up with Nokia to promote NFC check-ins, a faster and verified way to “check in” and share locations with friends using a special Jiepang app.

The app is preloaded on the newly launched Nokia smartphones: Nokia 600, Nokia 700 and Nokia 701, which are NFC-enabled and run the latest operating system Symbian Belle.

Nokia held a global launch event Tuesday in Hong Kong and invited a hundred guests to get a hands-on experience of Symbian Belle and the respective new smartphones, which emphasize ease of use, speed and fun.

These benefits have been perfectly echoed by NFC check-ins as guests could instantly check-in to designated venues by swiping the NFC-enabled Nokia smartphones across Jiepang posters.

“We’re grateful to team up with Nokia to explore more convenient and authentic ways to share locations with friends,” said Jiepang CEO, David Liu. “NFC check-ins has a lot of user benefits. And we think our merchant partners will feel really comfortable rewarding check-ins, as they will know for sure that Jiepang users are actually physically in their stores.”

Jiepang has also announced plans to send NFC window stickers to merchant partners in six cities of the Greater China Region, which include Beijing, Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong. Consumers will be able to check-in and share locations simply by swiping an NFC-enabled smartphone over the Jiepang sticker.

“Jiepang is really a good social and customer loyalty solution that can best leverage Nokia smartphones and Symbian Belle. We are happy to work with Jiepang in bringing a new NFC service to everyday life,” said Hubert Huang, head of Ecosystem Developer Experience, Greater China at Nokia.

RMN News

Rakesh Raman