The Chrysler brand will debut its “Born Makers” marketing and advertising campaign to mark the launch of the all-new 2015 Chrysler 200.
The on-air campaign will launch in the U.S. on Saturday, June 7, with a :60-second and a :30-second commercial running across national broadcast and cable television.
“Born Makers” includes Hispanic, in-theater, print, digital, social and out of home / transit extensions. The all-new 2015 Chrysler 200 is available in dealerships now.
“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway,” said Olivier Francois, chief marketing officer, Chrysler Group LLC.
“The all-new 2015 Chrysler 200 embodies this ideal. It’s a perfectly timed coming together of people, resources and spirit of the Chrysler brand.”
The “Born Makers” commercials are narrated by Kevin Yon (the voice behind the Chrysler brand’s “Born of Fire” commercial that debuted during Super Bowl XLV) and features Detroit-born artist / singer MoZella performing the vocals behind Bob Dylan’s “Things Have Changed” track.
The commercial’s visuals include footage of Chrysler Group’s Sterling Heights (Mich.) Assembly Plant (SHAP), and its employees. The all-new 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.
With a major investment of more than $1 billion, Chrysler Group’s Sterling Heights (Mich.) Assembly Plant (SHAP), once slated for closure, sports an all-new paint shop using leading-edge technology, a new, fully robotic body shop and an upgraded assembly area.
The commercial ends with the “America’s Import” tagline.