For the fourth consecutive year, one of the Chrysler Group’s commercials debuting during the Super Bowl ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz contest, says the company.
The Chrysler brand’s two-minute “America’s Import,” featuring American musician / singer / songwriter Bob Dylan – who in a collaborative first for the artist – not only appeared in the commercial and provided one of his tracks, “Things Have Changed,” but also narrated the apologue that celebrates “America’s Import.”
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In the commercial, Dylan echoes an honest, pure and poetic oration of America’s can-do spirit, admiring, and celebrating the role the automobile and those who make it have played in its history.
The commercial secured the #3 commercial spot overall in the contest.
“The annual YouTube Ad Blitz poll is a key indicator of impact of the Super Bowl commercials, and we are proud to hold the top auto position now for the fourth consecutive year,” said Olivier Francois, chief marketing officer, Chrysler Group LLC.
“This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”
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The spot features footage of Dylan filmed in the greater Los Angeles area, in the new Chrysler 200, and in the surroundings suggested by the songwriter, including the Bradbury Building (the city’s oldest landmarked building).
YouTube Ad Blitz is the premier destination to watch, vote for and share every “must see” commercial from the big game.
Winners of the Ad Blitz represent the most popular commercials from the game that viewers choose to watch and vote for on YouTube.