Chrysler Group, through its Mopar division, says it will be the first to eliminate unsightly dangling power cords in its vehicles by offering in-vehicle wireless charging.
The company will first make the technology available on the all-new 2013 Dodge Dart that arrives in dealerships in the second quarter of this year.
In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty. (Read tech trends story: How to Drive Digital and Social Cars)
“At Mopar, we look for every single opportunity to make our customers’ lives easier,” said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Our industry-first in-vehicle wireless charging system is the perfect solution for those connected customers who are always on the go.”
For easy access, a seamlessly integrated power bin, measuring 8.27 inches by 9.5 inches by 3.25 inches, is installed just below the center stack and in front of the center console.
The bin has a built-in charging grid that is activated when customers place in their battery-powered device. The unit begins to charge when the vehicle is started. A phone case, specifically designed for a variety of smartphones, is required and included with the feature.
Mopar in-vehicle wireless charging is available for $199.99. It was announced today, April 9.