CNN and Nokia today announced a multi-level international collaboration where Nokia becomes a key part of CNN’s roster of mapping providers, delivering its mapping services to the international news network.
The collaboration harnesses the companies’ strengths in global newsgathering, user-generated content, mapping technologies, and location-based services. The collaboration debuted with the use of Nokia’s 3D Maps across CNN’s platforms in its recent coverage of the British royal wedding.
“This collaboration is a great fit for us as both companies share a similar philosophy on connecting people beyond borders through the combination of compelling news content and highly sophisticated technology,” said Tony Maddox, managing director, CNN International.
While embracing mobile technologies, CNN has been aggressively trying to transform its market position from a traditional news company to a digital content supplier. Released recently, the CNN iPad App is designed to provide users with an immersive and visual news experience that takes full advantage of iPad’s expansive real estate and Multi Touch interface. (Read: When iPad Tells You the CNN Story)
While Nokia is struggling to improve its business standing in the mobile markets that continue to slide down to doldrums, the tie-up with CNN can help it make inroads in new consumer segments.
Among other cost-cutting measures, Nokia plans to reduce its global workforce by about 4,000 employees by the end of 2012, with the majority of reductions in Denmark, Finland and the UK. (Read: Nokia to Lay Off 4,000 Workers to Cut Costs)
“Nokia and CNN share the belief that news is now mobile, powerfully democratic, and can immediately be shared by people around the world,” said Jerri DeVard, chief marketing officer, Nokia.
The collaboration also includes the CNN App for Nokia which provides mobile access to CNN’s world, business, sport, entertainment and technology reporting, as well as live streaming video.
The app also allows users to share CNN’s news via their own social channels, and participate in the reporting process with direct access to CNN’s participatory news community, iReport. The CNN App for Nokia is available in Ovi Store.
The announcement was made today, May 26.
Photo courtesy: Nokia