The Coca-Cola Pay It Forward program returns with a stronger focus on African American moms and their impact on the academic success of their teens.
The 2015 program will offer up to 20 winners each a $5,000 scholarship and an invitation to the all-new Coca-Cola Pay It Forward Academy.
Steve Harvey returns as the program’s celebrity ambassador. He will help launch and co-host the 2015 Coca-Cola Pay It Forward Academy, a three-day mentoring and education preparation experience for the winners and their moms / legal guardians. The Academy will take place in Atlanta, July 24 – 26.
The Coca-Cola Pay It Forward Academy is designed to share valuable resources to help empower moms as they prepare their teens for higher education.
During the Academy, the winners will be exposed to custom experiences that will help build their confidence to pursue academic success.
The Academy will engage them on relevant topics like personal branding, preparing for higher education and selecting a career path.
Additionally, there will be a track for moms focusing on areas including college financial preparation, self-empowerment and study skill support for their teens.
Now through March 31, parents, relatives, friends and mentors may nominate an aspiring teen for the Coca-Cola Pay It Forward program.