Comcast and Live Nation today announced that the amphitheater, formerly called the Comcast Center, has been renamed the Xfinity Center, effective today, Dec. 11.
The renaming of the venue reflects the Xfinity brand’s strong awareness and resonance with consumers, say the companies.
“We are excited to place the name Xfinity on one of the most-loved entertainment venues in New England,” said Steve Hackley, senior vice president of Comcast’s Greater Boston region.
“Our Xfinity brand represents our commitment to delivering an unparalleled, innovative entertainment experience to local consumers, and our partnership with Live Nation underscores this promise.”
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The venue, which opened in 1986, has a capacity of 19,900 and hosts 35 to 40 concerts per year.
“Live Nation and Comcast have developed a strong and rewarding relationship, and we are delighted to continue our alliance through 2017,” said Don Law, president of Live Nation New England.
The 2014 season will be the venue’s 29th year of live music concert events. Artists such as Jimmy Buffet, Dave Matthews Band, Coldplay, One Direction and Boston’s own Aerosmith have graced the stage at the Xfinity Center.