Acura in partnership with comedian Jerry Seinfeld and director Barry Sonnenfeld has created a new series of comedic commercials that will debut on Season 3 of Seinfeld’s original and Emmy-nominated web series Comedians in Cars Getting Coffee.
The eight spots are written and stylized in a retro 1960s style as a spoof of old-time advertising.
They are a new element in Acura’s exclusive sponsorship of Comedians in Cars Getting Coffee, a show where Seinfeld picks up other famous comedians in vintage automobiles and takes them out for coffee and funny, intimate conversations.
The spots will debut as Comedians in Cars Getting Coffee Season 3 premieres on the web on Jan. 2, 2014.
Seinfeld starred on camera in Acura’s 2012 Super Bowl commercial, but in this new arrangement his role was behind the camera, as writer and creative collaborator.
Acura offers luxury vehicles through a network of 275 dealers within the United States.
Photo courtesy: Acura / Patrick Sullivan, Pony Show Entertainment.