Riding the wave of popular social networking websites like Facebook and MySpace, Ohio-based fashion brand Country Girl has reached over 100,000 fans by connecting directly with their customers.
When Country Girls aren’t fishing; farming or playing in the mud they play on Facebook, says the company.
It believes that the direct interaction with customers on social networking websites has been a boon for marketing and development projects at Country Girl.
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Interacting with “fans” enables Country Girl to enjoy what is essentially a web-based focus group. The result is a truly interactive apparel line, it says.
How it leverages the power of social media? Country Girl routinely uses this medium to test new color schemes, as well as graphic and garment styles.
If enough fans “Like” a product on Facebook, Country Girl will add it to the line. If a customer submits an idea for a new product that makes it into the final collection, the customer receives the first one shipped – free.
By including their customers in the development process, Country Girl has changed the dynamic between a brand and its customer giving them ownership in its success, the company says.
Country Girl is an upcoming fashion brand based in Blacklick, Ohio with direct sales to consumers on their website www.countrygirlstore.com and wholesalers throughout the U.S., Canada and Australia.
Photo courtesy: Country Girl