Land Rover celebrated the global debut of the Range Rover Sport Tuesday at an exclusive star-studded VIP reception at Skylight at Moynihan Station in New York City.
In a scene reminiscent of a Hollywood movie, actor Daniel Craig revealed the all-new Range Rover Sport by driving it through the streets of one of the world’s most dynamic cities.
The British actor, who was entrusted to deliver the fastest, most agile and responsive Land Rover to date vehicle for its first unveiling to the world, skillfully handled the car, drove it through closed off streets and delivered the all-new Range Rover Sport as guests anticipated the exciting reveal.
After the Range Rover Sport was unveiled, Land Rover celebrated at a star-studded reception where guests included Daniel Craig, the co-host of Live! With Kelly and Michael and former NY Giant Michael Strahan, lead singer of Duran Duran Simon Le Bon; jewelry designer and model Jade Jagger; Ralph Lauren model Doug Pickett and Olympic athlete Zara Phillips.
The dynamic and thrilling drive was filmed as part of a short film titled ‘The Delivery’. It was broadcast live by Land Rover at landroverusa.com/newrangeroversport and told the story of the British brand staging a global reveal live on the streets of its biggest market.
Directed by action film 2nd unit director Jonathan P. B. Taylor, the film tells the story of a driver tasked with delivering a top secret package. The film starts at the Land Rover manufacturing plant in Solihull, UK, and details the car’s journey to Manhattan, where actor Daniel Craig expertly drives through the streets of the city, over Manhattan Bridge and through a closed off tunnel to get it to the launch venue on time.
The all-new Range Rover Sport will go on sale this fall.
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